Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment
暫譯: 在歐洲經商：經濟整合過程、政策與商業環境

Name: Doing Business in Europe: Economic Integration Processes, Policies, and the Business Environment
Price: 5111 TWD
Availability: OnlineOnly
Author: Dima, Alina Mihaela
ISBN: 3030101754

Dima, Alina Mihaela

出版商: Springer
出版日期: 2019-01-26
售價: $5,380
貴賓價: 9.5 折 $5,111
語言: 英文
頁數: 472
裝訂: Quality Paper - also called trade paper
ISBN: 3030101754
ISBN-13: 9783030101756

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商品描述

The book brings together an international panel of experts on economic integration and international business to address the essential link between the two fields, namely the impact of integration processes on the business environment. Focusing on the European Union, it presents numerous examples and case studies to demonstrate how local business is becoming international business, and addresses the opportunities, constraints and overall historical changes.

Starting with the regional and global economic integration framework, and subsequently exploring the institutional structure that makes everything possible and how the union came to be, the book reveals how the common policies of the EU impact businesses and entrepreneurship within both the common market and the member states.

Readers will learn about the economic and political context that affect businesses in Europe; understand the basic concepts of integration, accompanied by cases and examples; gain a new perspective on important EU sectoral policies and challenges for individuals and businesses; become aware of the main challenges to EU enlargement; and better grasp the advantages and disadvantages of doing business in Europe in the present context.

商品描述(中文翻譯)

本書匯集了一組國際專家，專注於經濟整合與國際商務，探討這兩個領域之間的基本聯繫，即整合過程對商業環境的影響。以歐洲聯盟為重點，書中提供了許多範例和案例研究，展示當地商業如何轉變為國際商業，並探討機會、限制及整體歷史變遷。

本書從區域和全球經濟整合框架開始，隨後探討使一切成為可能的制度結構以及聯盟的形成過程，揭示歐盟的共同政策如何影響共同市場及成員國內的商業和創業。

讀者將了解影響歐洲商業的經濟和政治背景；理解整合的基本概念，並附有案例和範例；獲得對重要的歐盟部門政策及個人和企業面臨的挑戰的新視角；意識到歐盟擴張的主要挑戰；並更好地掌握在當前背景下在歐洲經商的優勢和劣勢。

作者簡介

Alina Mihaela Dima is a full Professor at the Bucharest University of Economic Studies, Faculty of Business Administration, and the Director of the UNESCO Department for Business Administration. Her main research fields are: International Business, Competition Policy, European Integration, and Higher Education. She has coordinated two national projects related to competition policy and higher education in Europe financed by UEFISCDI. She is one of the founding members and the vice-president of the association 'Society for Business Excellence', and Chief-Editor of the journal Management & Marketing. She is the editor of the book "Handbook on Research on Trends in European Higher Education Convergence" (IGI Global USA,2014).

作者簡介(中文翻譯)

阿莉娜·米哈伊拉·迪瑪（Alina Mihaela Dima）是布加勒斯特經濟研究大學（Bucharest University of Economic Studies）商業管理學院的全職教授，也是聯合國教科文組織（UNESCO）商業管理部門的主任。她的主要研究領域包括：國際商業、競爭政策、歐洲整合及高等教育。她曾協調兩個與競爭政策和歐洲高等教育相關的國家項目，這些項目由UEFISCDI資助。她是「商業卓越協會」（Society for Business Excellence）的創始成員之一及副會長，並擔任期刊《管理與行銷》（Management & Marketing）的主編。她還是書籍《歐洲高等教育趨勢研究手冊》（Handbook on Research on Trends in European Higher Education Convergence，IGI Global USA, 2014）的編輯。