Industrial Organization in Context (Paperback)
暫譯: 產業組織背景分析 (平裝本)

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*Emphasises the policy questions implicit in Industrial Organization, examining both EU Competition Policy and US Antitrust, making the book suitable for policy-oriented modules.
*Economic history and the history of economic thought are discussed, where relevant, so that students can understand where we are today by appreciating how we got here.
*Discussion of experimental tests of economic models makes it possible to incorporate classroom tests into modules.
*Classic and contemporary examples are used throughout and are designed to show the key theories examined in the book in action.

Industrial Organization is a central branch of microeconomics that has historically provoked a great deal of debate among economists. Steve Martin draws on this debate and economic history in order to examine the economics of markets, industries and their participants and in doing so addresses the implications for public policy towards business behaviour.

Industrial Organization in Context leads students through the essential concepts that are central to understanding the strategic behaviour of firms and the policy questions at the heart of Industrial Organization. It takes an international approach, examining both US Antitrust and EU Competition Policy and their development. Classic and contemporary examples serve to illustrate the theory and experimental tests of models help students to study economic questions.

Table Of Contents

1: Introduction

2: Basic Market Models

3: Oligopoly I: Basic Models

4: Oligopoly II: Address Models

5: Oligopoly III: Evidence

6: Collusion: Economics

7: Dominant Firms

8: Price Discrimination

9: Market Structure

10: Firms and Firm Structure

11: Mergers

12: Interfirm Contracts

13: Advertising, Information, and Sales

14: Innovation

15: Promoting Innovation

16: Imperfectly Competitive International Markets

17: Market Integration in the European Union

18: U.S. Antitrust: Background

19: EU Competition Policy: Background

20: Collusion and Cooperation: Public Policy

21: Monopolization and Dominance

22: Merger Policy

23: Public Policy Toward Price Discrimination

24: Vertical Restraints

25: Antitrust, Competition Policy, and Intellectual Property

26: Are Antitrust and Competition Policy Worth It?

Appendices

Appendix I: Industry Classification Schemes

Appendix II: Just the Math Used in this Book

References