Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (McPc 2017), Aachen, Germany, November 20
暫譯: 客製化 4.0：第九屆全球大規模客製化與個人化會議（McPc 2017）論文集，德國亞琛，2017年11月20日

本論文集展示了來自全球大規模客製化與個性化（MCP）社群的最新研究，匯集了該領域內各種學科的新思維和成果。各章節基於 MCPC 2017 的論文。本書展示了作者們的研究和實踐，他們將 MCP 視為擴展甚至徹底改變當前商業模式的機會。當前的工業 4.0、數位製造和智慧產品的興起，為 MCP 提供了全新的視角：客製化 4.0。本書將一套新的價值觀置於辯論的中心：在資源有限、全球人口增長和氣候變遷加劇的世界中，需要智慧思考來有效利用最有效的能力和資源。它討論了客製化 4.0 如何促進可持續發展，並為公司、客戶、消費者及整個社會創造共享價值。本書的各章由廣泛的專家貢獻，提供尖端研究以及在關鍵領域的工業實踐的深刻進展。

MCPC 2017 強調現實生活中的 MCP 應用，本論文集反映了這一點。MCP 策略旨在利用人們之間的差異。其目標是將客戶的異質性轉化為機會，從而針對「長尾」商業模式。MCP 的目標是以接近大規模生產的效率，提供最能滿足個別客戶需求的商品和服務。本論文集突顯了思想領袖、技術開發者和研究人員與企業家合作，將這些策略付諸實踐的跨學科工作。

第 24 章在 link.springer.com 上以 CC BY 4.0 授權開放存取。

Stephan Hankammer is a research associate at the Technology and Innovation Management Group at RWTH Aachen University since 2014. He conducts research on ecologically sustainable business models, collaborative value creation, and sustainable consumption. He has been coordinator of a European ECO INNOVERA research project on sustainable mass customization in the consumer electronics industry. Moreover, he has worked on larger mass customization projects in several other industries in both B2C and B2B settings. His field of expertise is sustainable collaborative value creation and he is an enthusiastic interdisciplinary scientist interested in combining different research topics related to sustainable management, innovation management, and business ethics.

Kjeld Nielsen is an Associate Professor for the Department of Materials and Production at Aalborg University. Kjeld Nielsen is head of the Mass Customization Research Group. His research interests include mass customization, product configuration, reconfigurable manufacturing systems, and product architecture.

Frank T. Piller has headed the Technology and Innovation Management Group at RWTH Aachen University since 2007. Earlier, he worked at the MIT Sloan School of Management and was an assistant professor of management at the TUM Business School (1999-2004). Frank Piller graduated with a Ph.D. in operations management from the University of Würzburg in 1999. His post-doctoral Habilitation degree is from the TUM Business School. Frank Piller has worked as a consultant and delivered executive workshops for many international companies, including several DAX30 and Fortune 500 corporations. As a member of their board of directors or board of scientific advisors, he works with a number of innovative technology companies to bring his research into practice. His current research focuses on the need of established corporations to cope with the challenge of digital transformation and similar disruptive technological innovations. This includes a growing stream of research on digital business models and the systematic design of platform-based business ecosystems, but also research on Leadership for Industrie 4.0 and the establishment of organizational structures and cultures that allow for change. He is the Chairman of a cross-industry group hosted by VDI (Verein Deutsche Ingenieure) to develop standards in the field of platform-based digital business models ("Fachausschuss Geschäftsmodelle für Industrie 4.0").

Günther Schuh is a German engineer and has held the Chair for Production Systems at the RWTH Aachen since 2002. He is also Director of the Research Institute for Rationalization, a member of the Board of Directors of the Machine Tool Laboratory (WZL) of RWTH Aachen University and the Fraunhofer Institute for Production Technology (IPT). A further academic task is the management of RWTH Aachen Campus GmbH. Since 2004, he has also been on the directorate of the Research Institute for Operations Management (FIR) at the RWTH. From 2008 to 2012 he was Vice-President for Industry and Economics of RWTH Aachen University. Prof. Schuh has additionally worked in several supervising and management boards.

Ning Wang is a research associate at the Technology and Innovation Management Group at the RWTH Aachen University since 2014. She conducts research in the area of mass customization & personalization, consumer co-creation and user toolkits design. Her research tries to extend the conventional mass customization and personalization understanding from a new perspective: smart products for customized product-services beyond the point of sales. She has been working on research projects of cross-cultural toolkits development for online customization, design parameters of the smart product-service system (Smart PSS) and how to achieve user satisfied customization and data-driven service personalization via a new form of smart product and user interaction design.

Stephan Hankammer 自2014年以來擔任亞琛工業大學（RWTH Aachen University）科技與創新管理組的研究助理。他的研究專注於生態可持續的商業模式、協作價值創造和可持續消費。他曾擔任歐洲ECO INNOVERA研究項目的協調員，該項目專注於消費電子產業的可持續大規模客製化。此外，他還在其他多個行業的B2C和B2B環境中參與了更大規模的客製化項目。他的專業領域是可持續的協作價值創造，並且他是一位熱衷於跨學科研究的科學家，對結合與可持續管理、創新管理和商業倫理相關的不同研究主題充滿興趣。

Kjeld Nielsen 是奧爾堡大學（Aalborg University）材料與生產系的副教授。Kjeld Nielsen是大規模客製化研究小組的負責人。他的研究興趣包括大規模客製化、產品配置、可重構製造系統和產品架構。

Frank T. Piller 自2007年以來一直擔任亞琛工業大學（RWTH Aachen University）科技與創新管理組的負責人。早期，他曾在麻省理工學院斯隆管理學院（MIT Sloan School of Management）工作，並於1999年至2004年擔任慕尼黑工業大學商學院（TUM Business School）的管理助理教授。Frank Piller於1999年在維爾茨堡大學（University of Würzburg）獲得運營管理博士學位。他的博士後資格認證來自慕尼黑工業大學商學院。Frank Piller曾擔任顧問，並為多家國際公司提供高管工作坊，包括幾家DAX30和《財富》500強企業。作為這些公司的董事會成員或科學顧問委員會成員，他與多家創新科技公司合作，將他的研究付諸實踐。他目前的研究重點是幫助成熟企業應對數位轉型和類似的顛覆性技術創新挑戰。這包括對數位商業模式和基於平台的商業生態系統的系統設計的日益增長的研究流，但也包括對工業4.0領導力的研究，以及建立能夠適應變革的組織結構和文化。他是由VDI（德國工程師協會）主辦的跨行業小組的主席，該小組致力於制定基於平台的數位商業模式的標準（'Fachausschuss Geschäftsmodelle für Industrie 4.0'）。

Günther Schuh 是一位德國工程師，自2002年以來擔任亞琛工業大學（RWTH Aachen）生產系統的教授。他還是合理化研究所的主任，並擔任亞琛工業大學機械工具實驗室（WZL）和弗勞恩霍夫生產技術研究所（IPT）的董事會成員。另一項學術任務是管理RWTH Aachen Campus GmbH。自2004年以來，他還在RWTH的運營管理研究所（FIR）擔任董事會成員。從2008年到2012年，他擔任亞琛工業大學的產業與經濟副校長。Schuh教授還在多個監督和管理委員會中工作。

Ning Wang 自2014年以來擔任亞琛工業大學（RWTH Aachen University）科技與創新管理組的研究助理。她的研究領域包括大規模客製化與個性化、消費者共同創造和用戶工具包設計。她的研究試圖從一個新視角擴展傳統的大規模客製化和個性化理解：針對銷售點之外的客製化產品服務的智慧產品。她一直在進行跨文化工具包開發的研究項目，專注於在線客製化、智慧產品服務系統（Smart PSS）的設計參數，以及如何通過新形式的智慧產品和用戶互動設計來實現用戶滿意的客製化和數據驅動的服務個性化。