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商品描述
This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.
Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.商品描述(中文翻譯)
本卷提供了在各行各業進行的擴增實境（AR）和虛擬實境（VR）研究的最新成果。它揭示了AR和VR如何正在改變商業環境，以及新創新如何為企業提供機會，讓他們能夠為客戶提供獨特的服務和體驗。
本書收錄了2017年2月在英國曼徹斯特舉行的國際AR與VR會議的會議紀錄，推進了AR和VR技術及其在旅遊、酒店、活動、時尚、娛樂、零售、教育和遊戲產業等各行各業的應用的最新進展。這裡呈現的論文涵蓋了AR和VR領域內對於研究者和實務者來說最重要的主題，並從商業和管理的角度進行探討。
