Excel for Marketing Managers
Ivana Taylor, Bill Jelen
- 出版商: Holy Macro! Books
- 出版日期: 2006-01-01
- 定價: $850
- 售價: 2.3 折 $199
- 語言: 英文
- 頁數: 150
- 裝訂: Paperback
- ISBN: 1932802134
- ISBN-13: 9781932802139
-
相關分類:
Excel、行銷/網路行銷 Marketing
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商品描述
Description
The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
商品描述(中文翻譯)
這本手冊介紹了可以用來整理數據並產生有意義的市場分析的最強大的Microsoft Excel功能。市場經理將學習使用數學函數來製作預算和預測,以及如何使用調查分析來快速發現趨勢,包括使用樞紐分析表和其他分析工具。此外,還介紹了有關產品上市時間表、生命周期管理和其他與日期相關的信息。