Excel Sales Forecasting For Dummies(r)
暫譯: Excel 銷售預測入門指南

Description:

When they first told you that forecasting sales would be part of your job, did you feel just the tiniest bit of panic? Did you momentarily consider consulting the Yellow Pages for listings of “Psychics” or “Tea Leaf Readers”? Well, fear not. Excel Sales Forecasting For Dummies can help you predict the future without incense or a crystal ball.

Excel Sales Forecasting For Dummies shows you how to use the number one workbook program, Microsoft Excel, to predict trends and future sales based on something not quite so ethereal—numbers. You use data about the past to forecast the future. Excel provides all sorts of tools to help you do that, and this book shows you how to use them.

From recognizing why forecasting is a good idea to making sense of exponential smoothing, Excel Sales Forecasting For Dummies has you covered. If you have a basic grasp of how to use Excel, you’ll be ready to discover how to

• Select and use the right forecasting method for your business
• Choose and arrange data in lists, then manage that data with pivot tables
• Filter lists and turn them into charts that illustrate what’s going on
• Find relationships in your data
• Use Excel’s Analysis Toolpak feature to create forecasts automatically, or venture into advanced forecasts using worksheet functions
• Gain more control over your forecasting and target specific types of predictions
• Use moving averages and predict seasonal sales

Written by Conrad Carlberg, a nationally recognized expert on Excel who also has experience in sales and marketing, this friendly guide gets you up and running quickly and easily. You’ll soon be setting up a baseline you can chart and label, summarizing data with pivot tables, making forecasts based on regression, understanding correlation, and discovering how smoothing lets us profit from our mistakes. You’ll find your confidence in your ability to make sales predictions has soared right off the chart.

 

Table of Contents:

Introduction.

Part I: Understanding Sales Forecasting and How Excel Can Help.

Chapter 1: A Forecasting Overview.

Chapter 2: Forecasting: The Basic Issues.

Chapter 3: Understanding Baselines.

Chapter 4: Predicting the Future: Why Forecasting Works.

Part II: Organizing the Data.

Chapter 5: Choosing Your Data: How to Get a Good Baseline.

Chapter 6: Setting Up Lists in Excel.

Chapter 7: Working with Lists in Excel.

Part III: Making a Basic Forecast.

Chapter 8: Summarizing Sales Data with Pivot Tables.

Chapter 9: Charting Your Baseline: It’s a Good Idea.

Chapter 10: Forecasting with Excel’s Analysis ToolPak.

Chapter 11: Basing Forecasts on Regression.

Part IV: Making Advanced Forecasts.

Chapter 12: Entering the Formulas Yourself.

Chapter 13: Using Moving Averages.

Chapter 14: Evaluating a Moving Average.

Chapter 15: Smoothing: How You Profit from Your Mistakes.

Chapter 16: Fine-Tuning a Regression Forecast.

Chapter 17: Managing Trends.

Chapter 18: Same Time Last Year: Forecasting Seasonal Sales.

Part V: The Part of Tens.

Chapter 19: Ten Pivot Table Troubles — and How to Overcome Them.

Chapter 20: The Ten Best Excel Tools.

Index.