The Cult of Mac (Hardcover)

Description:

"The Macintosh is more than a computer, it's a way of life. This book is about what it is to be a Macintosh person. It gives insight into the greatest love and loyalties of any product of our era."
--Steve Wozniak, Apple Cofounder

There is no product on the planet that enjoys the devotion of a Macintosh computer. Famously dedicated to their machines, many Mac fans eat, sleep and breathe the Macintosh. The Cult of Mac is the first book about Macintosh culture, arguably the largest distinct subculture in computing.

Written by Wired News journalist Leander Kahney, The Cult of Mac is an in-depth look at Mac users and their unique, creative, and often very funny culture. Like fans of a football team or a rock group, Macintosh fans have their own customs, with clearly defined obsessions, rites and passages. From people who get Mac tattoos and haircuts, to those who furnish their apartments out of empty Mac boxes, this book details Mac fandom in all of its forms.

"If you want to know what's happening in the Apple underground, talk to Leander Kahney."
--Eric Hellweg, CNN Columnist

 

Table of Contents:

Part 1: MACINTOSH MADNESS

Ch 1: Techno Fetishism
Ch 2: Macs and the Counterculture
Ch 3: Worshipping the Two Steves
Ch 4: Mac Tattoos and Haircuts
Ch 5: Macspotting
Ch 6: Mac Evangelism
Ch 7: The Mac Web

Part 2: GATHERINGS OF THE CLAN

Ch 8: Tales of Macworld
Ch 9: Macs in Japan

PART 3: INCESSANT TINKERERS

Ch 10: Macquariums
Ch 11: Fantasy Macs
Ch 12: Hardware Mods
Ch 13: Paper Macs

PART 4: HOARDERS AND RECYCLERS

Ch 14: Mac Collectors and Collectibles
Ch 15: Antique Macs

PART 5: NEW FRONTIERS

Ch 16: iPod
Ch 17: What Makes Mac Fans So Loyal?