Mobile Search Behaviors: An In-Depth Analysis Based on Contexts, Apps, and Devices
暫譯: 行動搜尋行為:基於情境、應用程式與裝置的深入分析
Wu, Dan, Liang, Shaobo, Marchionini, Gary
- 出版商: Morgan & Claypool
- 出版日期: 2018-03-19
- 售價: $2,410
- 貴賓價: 9.5 折 $2,290
- 語言: 英文
- 頁數: 159
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1681732998
- ISBN-13: 9781681732992
海外代購書籍(需單獨結帳)
相關主題
商品描述
With the rapid development of mobile Internet and smart personal devices in recent years, mobile search has gradually emerged as a key method with which users seek online information. In addition, cross-device search also has been regarded recently as an important research topic. As more mobile applications (APPs) integrate search functions, a user's mobile search behavior on different APPs becomes more significant. This book provides a systematic review of current mobile search analysis and studies user mobile search behavior from several perspectives, including mobile search context, APP usage, and different devices. Two different user experiments to collect user behavior data were conducted. Then, through the data from user mobile phone usage logs in natural settings, we analyze the mobile search strategies employed and offer a context-based mobile search task collection, which then can be used to evaluate the mobile search engine. In addition, we combine mobile search with APP usage to give more in-depth analysis, such as APP transition in mobile search and follow-up actions triggered by mobile search. The study, combining the mobile search with APP usage, can contribute to the interaction design of APPs, such as the search recommendation and APP recommendation. Addressing the phenomenon of users owning more smart devices today than ever before, we focus on user cross device search behavior. We model the information preparation behavior and information resumption behavior in cross-device search and evaluate the search performance in cross-device search. Research on mobile search behaviors across different devices can help to understand online user information behavior comprehensively and help users resume their search tasks on different devices.
商品描述(中文翻譯)
隨著近年來行動網路和智慧個人裝置的快速發展,行動搜尋逐漸成為使用者尋找線上資訊的主要方法。此外,跨裝置搜尋最近也被視為一個重要的研究主題。隨著越來越多的行動應用程式(APP)整合搜尋功能,使用者在不同APP上的行動搜尋行為變得更加重要。本書系統性地回顧了當前的行動搜尋分析,並從多個角度研究使用者的行動搜尋行為,包括行動搜尋的背景、APP使用情況以及不同裝置。進行了兩個不同的使用者實驗以收集使用者行為數據。然後,通過來自使用者在自然環境中手機使用日誌的數據,我們分析了所採用的行動搜尋策略,並提供了一個基於背景的行動搜尋任務集合,該集合可用於評估行動搜尋引擎。此外,我們將行動搜尋與APP使用結合,進行更深入的分析,例如行動搜尋中的APP轉換和由行動搜尋觸發的後續行動。這項研究結合了行動搜尋與APP使用,能夠為APP的互動設計做出貢獻,例如搜尋推薦和APP推薦。針對當今使用者擁有比以往更多智慧裝置的現象,我們專注於使用者的跨裝置搜尋行為。我們對跨裝置搜尋中的資訊準備行為和資訊恢復行為進行建模,並評估跨裝置搜尋的搜尋表現。針對不同裝置的行動搜尋行為的研究可以幫助全面理解線上使用者的資訊行為,並幫助使用者在不同裝置上恢復其搜尋任務。