Alternate Reality Games: Gamification for Performance (Paperback)
暫譯: 替代現實遊戲:提升表現的遊戲化策略 (平裝本)

Charles Palmer

  • 出版商: A K Peters
  • 出版日期: 2016-04-01
  • 售價: $1,700
  • 貴賓價: 9.5$1,615
  • 語言: 英文
  • 頁數: 130
  • 裝訂: Paperback
  • ISBN: 1498722385
  • ISBN-13: 9781498722384
  • 立即出貨 (庫存 < 3)

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商品描述

While formal training and communication are a foundational approach to developing employees in the workplace, alternate reality games (ARGs) provide a framework for increased and sustained engagement within business organizations. ARGs are transmedia experiences designed to generate engagement and immersive learning beyond what is achieved in formal and conventional training and communication approaches.

Alternate Reality Games: Gamification for Performance leads you through the fundamentals of ARGs. It includes a discussion of what is and is not an ARG, citing examples and identifying business challenges that can be addressed through ARGs. It presents case studies that illustrate the variety of forms that ARGs take and the issues to which they can be applied, such as improving performance and critical communication situations. It also gives guidelines for creating your own ARGs, reviewing the process and technological tools and considerations relevant to their creation.

Presenting a thorough examination of the beneficial roles ARGs can play in the business environment as well as methods for creating effective ARGs, Alternate Reality Games: Gamification for Performance is an ideal reference for those approaching or considering ARGs for the first time as well as the training professional or professional game designer. It presents a comprehensive overview of the advantages of applying ARGs to the workplace as well as methods for designing and using them.

商品描述(中文翻譯)

雖然正式的培訓和溝通是發展員工的基礎方法,但替代現實遊戲(ARGs)提供了一個框架,以增加和持續提升商業組織內的參與度。ARGs 是跨媒體體驗,旨在產生超越正式和傳統培訓及溝通方法所能達到的參與感和沉浸式學習。

替代現實遊戲:績效的遊戲化 帶您了解 ARGs 的基本概念。它包括對什麼是 ARG 以及什麼不是 ARG 的討論,引用範例並識別可以通過 ARGs 解決的商業挑戰。它展示了案例研究,說明 ARGs 的多種形式及其可以應用的問題,例如改善績效和關鍵溝通情境。它還提供了創建您自己 ARGs 的指導,回顧與其創建相關的過程、技術工具和考量因素。

《替代現實遊戲:績效的遊戲化》全面檢視了 ARGs 在商業環境中可以發揮的有益角色以及創建有效 ARGs 的方法,是首次接觸或考慮 ARGs 的人、培訓專業人士或專業遊戲設計師的理想參考資料。它提供了將 ARGs 應用於工作場所的優勢的綜合概述,以及設計和使用它們的方法。