Design for How People Think: Using Brain Science to Build Better Products

John Whalen, Ph.D

Design for How People Think: Using Brain Science to Build Better Products

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商品描述

Understanding the mind of a customer is essential for any product or service designer. True, some designers can perceive what their customers need or want, but in the era of artificial intelligence, augmented cognition, and "thinking" designs, intuition isn’t enough.

With this practical guide, you’ll learn how different regions of the human brain create multifaceted and multi-model experiences. Once you grasp this concept, you’ll not only learn how to collect the right data that customers need to understand an experience, but also how to put that data to the best use.

  • Understand the inner workings of customers’ minds to deliver competitive augmented reality, AI, and thinking products
  • Learn key brain systems involved in generating an experience through a product or service
  • Collect the right data to understand the entirety of an experience and put that data to the best use
  • Learn concrete ways to improve your products or services based on psychology and neuroscience
  • Bridge the gaps between cognitive science, UX, behavior change, AI, and augmented reality

商品描述(中文翻譯)

了解客戶的心理對於任何產品或服務設計師來說都是至關重要的。確實，有些設計師可以感知到客戶的需求或想法，但在人工智能、增強認知和「思考」設計的時代，直覺已經不足夠。

通過這本實用指南，您將學習到人類大腦的不同區域如何創造多面向和多模型的體驗。一旦您掌握了這個概念，您不僅會學習如何收集客戶需要了解體驗的正確數據，還會學習如何最好地利用這些數據。


  • 了解客戶內心的運作，以提供具有競爭力的增強現實、人工智能和思考產品

  • 了解生成產品或服務體驗的關鍵腦部系統

  • 收集正確的數據，以全面了解一個體驗並充分利用這些數據

  • 根據心理學和神經科學的知識，學習具體改進產品或服務的方法

  • 搭建認知科學、使用者體驗、行為改變、人工智能和增強現實之間的橋樑

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