Design Sprint: A Practical Guidebook for Building Great Digital Products (Paperback)
暫譯: 設計衝刺:打造優秀數位產品的實用指南(平裝本)
Richard Banfield, C. Todd Lombardo, Trace Wax
- 出版商: O'Reilly
- 出版日期: 2015-11-17
- 定價: $1,575
- 售價: 8.8 折 $1,386
- 語言: 英文
- 頁數: 272
- 裝訂: Paperback
- ISBN: 1491923172
- ISBN-13: 9781491923177
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相關分類:
使用者經驗 UX、Agile Software、產品經理
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商品描述
With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board—whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.
Design sprints enable you to:
- Clarify the problem at hand, and identify the needs of potential users
- Explore solutions through brainstorming and sketching exercises
- Distill your ideas into one or two solutions that you can test
- Prototype your solution and bring it to life
- Test the prototype with people who would use it
商品描述(中文翻譯)
隨著每天有超過500個新應用程式進入市場,建立一個成功的數位產品需要什麼?透過設計衝刺(design sprints),您可以大幅降低失敗的風險,這是一個讓您的團隊在一週內原型設計並測試數位產品想法的過程。本實用指南將清楚地告訴您設計衝刺的具體內容,以及如何將這個過程融入您的組織中。
設計衝刺不僅讓您在投入過多資源於專案之前測試數位產品想法,還能幫助所有人達成共識——無論是團隊成員、決策者,還是潛在用戶。您將在幾天內知道某個特定產品想法是否值得追求。
設計衝刺使您能夠:
- 明確當前問題,並識別潛在用戶的需求
- 通過腦力激盪和草圖練習探索解決方案
- 將您的想法提煉成一到兩個可以測試的解決方案
- 原型化您的解決方案並使其具體化
- 與將使用該產品的人進行原型測試