User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
暫譯: 與兒童進行使用者研究：如何有效地對3至16歲參與者進行研究
Snitker, Thomas Visby
- 出版商: Apress
- 出版日期: 2021-05-28
- 售價: $2,370
- 貴賓價: 9.5 折 $2,252
- 語言: 英文
- 頁數: 178
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1484270703
- ISBN-13: 9781484270707
海外代購書籍(需單獨結帳)
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商品描述
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.
Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids' experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.
Snitker's useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child's cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.
What You Will Learn
- Incorporate play and best practice to a research project with kids as (or among) the participants
- Approach, scope, prepare, execute, and report research projects
- Choose the method and approach that is best suited for the needs of your project and stakeholders
Who This Book Is ForDesigners, producers, marketers, or researchers with kids as the audience, or students.
商品描述(中文翻譯)
如果您是設計師、製作人、行銷人員或研究人員，並且正在為兒童創造產品，那麼了解兒童與成人在使用者旅程上的關鍵差異是至關重要的。雖然兒童可能使用與成人相同的語言，但他們實際上所傳達的內容可能完全不同。《User Research with Kids》探討了這些差異及更多內容。
作者 Thomas Visby Snitker 將引導您如何在概念化、設計、原型製作以及最終推出的過程中，最佳地進行兒童的使用者研究。研究兒童經驗的成人進入了一個既熟悉又陌生的領域，這裡的居民講著不同（但又熟悉）的語言，並擁有不同的行為規範和價值觀。對於研究人員來說，解讀和理解這種語言是非常重要的。將兒童納入過程中將導致更具針對性和更好設計的產品，而《User Research with Kids》將幫助您實現這一目標。
Snitker 在本書中的有用見解將幫助各個領域的專業人士和學生進行研究、設計和創新。《User Research with Kids》將教您如何使用關鍵方法更好地與兒童合作，例如理解遊戲的本質以及從兒童的認知角度全面衡量體驗。為您的下一次產品推出應用研究的嚴謹性和最佳實踐，並通過《User Research with Kids》擴展您的使用者理解。
您將學到的內容：
- 將遊戲和最佳實踐納入以兒童為參與者的研究項目
- 接近、範圍、準備、執行和報告研究項目
- 選擇最適合您項目和利益相關者需求的方法和方式
本書適合對象：
以兒童為受眾的設計師、製作人、行銷人員或研究人員，或學生。
作者簡介
Thomas is a frequent speaker at Danish and international conferences, such as The UX Masterclass, and blogs for the Danish edition of Computerworld. In addition, he serves as external reviewer at the IT University of Copenhagen, The Copenhagen Business School, The Technical University of Denmark, and the Information Science School of Copenhagen.
Before he founded Snitker Group, Thomas worked as a usability specialist in IT (at KMD), in a media agency (Mediacom and Beyond Interactive), and a web agency (Signal Digital and GreyDigital).
作者簡介(中文翻譯)
托馬斯·維斯比·斯尼特克（Thomas Visby Snitker）是LEGO（LEGO Agency）的資深用戶研究經理，曾擔任斯尼特克集團（Snitker Group，成立於2005年）的首席執行官、擁有者和創始人。托馬斯對用戶中心性、研究、用戶體驗（UX）和可用性充滿熱情。他喜歡寫作，並在《全球用戶研究手冊》（Handbook of Global User Research，2009年，Morgan Kaufman Books）一書中貢獻了兩章，探討全球用戶研究及文化對用戶研究的影響。他還出版了一本名為《突破另一邊 - 在網路、互動電視和行動服務中使用用戶體驗》（Breaking Through to the Other Side - Using User Experience in Web, Interactive TV and Mobile Services）的書籍。
托馬斯經常在丹麥及國際會議上發言，例如UX大師班（The UX Masterclass），並為丹麥版的《Computerworld》撰寫部落格。此外，他還擔任哥本哈根IT大學、哥本哈根商學院、丹麥科技大學和哥本哈根資訊科學學校的外部審查員。
在創立斯尼特克集團之前，托馬斯曾在IT領域（KMD）擔任可用性專家，並在媒體代理商（Mediacom和Beyond Interactive）及網路代理商（Signal Digital和GreyDigital）工作。
