Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups (建立、運營與銷售你的蘋果顧問業務：iOS與Mac創業的商業與行銷指南)

Charles Edge

Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
  • 出版商: Apress
  • 出版日期: 2018-08-10
  • 售價: $1,250
  • 貴賓價: 9.5 折 $1,188
  • 語言: 英文
  • 頁數: 476
  • 裝訂: Paperback
  • ISBN: 1484238346
  • ISBN-13: 9781484238349
  • 相關分類: Apple Developer、行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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商品描述

Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any consulting firm, one with a focus on Apple. 

Apple has been gaining adoption in businesses ranging from traditional 5 person start ups to some of the largest companies in the world. Author Charles Edge has been there since the days that the Mac was a dying breed in business, then saw the advent of the iPhone and iPad, and has consulted for environments ranging from the home user to the largest Apple deployments in the world. Now there are well over 10,000 shops out there consulting on Apple in business and more appearing every day.

Build, Run, and Sell Your Apple Consulting Practice takes you through the journey, from just an idea to start a company all the way through mergers and finally into selling your successful and growing Apple development business.

What You'll Learn
  • Create and deploy grassroots as well as more traditional marketing plans
  • Engage in the community of developers and companies that will hire you and vice versa
  • Effecively buy and sell your time and talents to grow your business while remaining agile
Who This Book Is For

Business owners looking to grow and diversify their companies as well as developers, engineers, and designers working on Apple apps who would like to branch out into starting their own consulting business.

商品描述(中文翻譯)

創辦一間應用程式開發公司是你所能做過的最有成就感的事情之一。或者，它也可能讓你陷入破產和絕望。如果有一本指南可以幫助你度過這段旅程就好了。本書是你創辦、經營、擴展、收購和出售開發顧問公司的指南。但這不僅僅是任何顧問公司，而是專注於 Apple 的顧問公司。

Apple 在從傳統的五人初創公司到世界上一些最大的公司中，逐漸獲得了廣泛的應用。作者 Charles Edge 自 Mac 在商業中逐漸式微的時代起便一直在這個領域，之後見證了 iPhone 和 iPad 的出現，並為從家庭用戶到世界上最大的 Apple 部署環境提供諮詢。如今，全球有超過 10,000 家商店在商業領域提供 Apple 相關的諮詢服務，並且每天都有更多新公司出現。

《建立、經營和出售你的 Apple 顧問業務》將帶你走過這段旅程，從一個創業的想法開始，一直到合併，最終出售你成功且不斷成長的 Apple 開發業務。

你將學到的內容：
- 創建和部署基層及更傳統的行銷計劃
- 參與開發者和公司社群，這些公司會雇用你，反之亦然
- 有效地買賣你的時間和才能，以在保持靈活的同時擴展你的業務

本書適合對象：
希望擴展和多元化其公司的企業主，以及希望創辦自己顧問業務的 Apple 應用程式開發者、工程師和設計師。

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