The McKinsey Way
暫譯: 麥肯錫方法

Ethan M. Rasiel

The McKinsey Way
  • 出版商: McGraw-Hill Education
  • 出版日期: 1999-02-22
  • 售價: $1,390
  • 貴賓價: 9.5 折 $1,321
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Hardcover
  • ISBN: 0070534489
  • ISBN-13: 9780070534483

    • 海外代購書籍(需單獨結帳)

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Summary

If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place. --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.

Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

Its been called a breeding ground for gurus. McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japans Kenichi Ohmae.

When Fortune 100 corporations are stymied, its the McKinsey-ites whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firms well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:

How McKinsey recruits and molds its elite consultants;

How to sell without selling;

How to use facts, not fear them;

Techniques to jump-start research and make brainstorming more productive;

How to build and keep a team at the top its game;

Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;

How to get ultimate buy-in to your findings;

Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Table of Contents

   Part I: The McKinsey Way of Thinking About Business Problems.
    Building the Solution.
    Developing an Approach.
    80/20 and Other Rules to Live By.
   Part II: The McKinsey Way of Working to Solve Business Problems.
    Selling a Study.
    Assembling a Team.
    Managing Hierarchy.
    Doing Research.
    Conducting Interviews.
    Brainstorming.
   Part III: The McKinsey Way of Selling Solutions.
    Making Presentations.
    Displaying Data with Charts.
    Managing Internal Communications.
    Working with Clients.
   Part IV: Surving at McKinsey.
    Find Your Own Mentor.
    Surviving on the Road.
    Take These Things with You Wherever You Go.
    A Good Assistant Is a Lifeline.
    Recruiting McKinsey Style.
    If You Want a Life, Lay Down Some Rules.
    The Most Valuable Lesson.
    Memories of McKinsey.

商品描述(中文翻譯)

摘要

如果更多的商業書籍像《麥肯錫的做法》一樣有用、簡潔且有趣，商業世界將會變得更美好。--Julie Bick，《在微軟學到的商業真理》暢銷書作者。

《麥肯錫的做法》充滿了機智的軼事，包含了關於行銷、面試、團隊建設和腦力激盪等多樣主題的寶貴課程。--Paul H. Zipkin，富卡商學院副院長。

它被稱為大師的搖籃。麥肯錫公司是黃金標準的顧問公司，其校友包括《追求卓越》作者Tom Peters、美國運通的Harvey Golub，以及日本的Kenichi Ohmae。

當《財富》100強企業遇到困境時，他們會尋求麥肯錫人的幫助。在《麥肯錫的做法》中，前麥肯錫助理Ethan Rasiel揭開面紗，向你展示這家神秘的公司如何施展其魔法，並幫助你模仿該公司在問題解決、溝通和管理方面的精練實踐。

他向你展示麥肯錫人如何看待商業問題以及他們如何解決這些問題，解釋麥肯錫如何處理任務的每一個方面：

麥肯錫如何招募和培養其精英顧問；
如何在不銷售的情況下進行銷售；
如何利用事實，而不是害怕它們；
啟動研究和提高腦力激盪效率的技巧；
如何建立和維持一支表現出色的團隊；
強大的演示方法，包括著名的瀑布圖，這在麥肯錫之外很少見；
如何獲得對你發現的最終認同；
在高壓組織中工作的生存技巧。

《麥肯錫的做法》不僅是對商業世界中最受尊敬和神秘公司的幕後觀察，也是無與倫比的問題解決技術工具包，這本書讓每位商業決策者都能成為任何組織中更好的戰略參與者。

目錄

第一部分：麥肯錫的商業問題思考方式。
建立解決方案。
發展方法。
80/20及其他生活法則。

第二部分：麥肯錫解決商業問題的工作方式。
銷售研究。
組建團隊。
管理層級。
進行研究。
進行面試。
腦力激盪。

第三部分：麥肯錫的解決方案銷售方式。
製作演示。
用圖表展示數據。
管理內部溝通。
與客戶合作。

第四部分：在麥肯錫的生存。
找到自己的導師。
在路上生存。
隨身攜帶這些東西。
一位好的助理是生命線。
麥肯錫風格的招聘。
如果你想要生活，制定一些規則。
最有價值的教訓。
對麥肯錫的回憶。

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