Introduction to Social Media Marketing: A Guide for Absolute Beginners
暫譯: 社群媒體行銷入門：完全初學者指南

Todd Kelsey

Introduction to Social Media Marketing: A Guide for Absolute Beginners
  • 出版商: Apress
  • 出版日期: 2017-06-22
  • 售價: $1,260
  • 貴賓價: 9.5 折 $1,197
  • 語言: 英文
  • 頁數: 152
  • 裝訂: Paperback
  • ISBN: 1484228537
  • ISBN-13: 9781484228531
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

  • Understand basic functions for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics
Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

商品描述(中文翻譯)

容易理解社交媒體行銷中最重要的工具和技能。您將接觸到 Facebook 頁面和廣告，使用 Twitter 和 LinkedIn，透過 Hootsuite 節省時間，並學習社交媒體監控。如果您對社交媒體行銷完全陌生，並希望學習基礎知識，本指南將快速介紹您相關內容。

《社交媒體行銷入門》特別關注投資報酬率（ROI），幫助您批判性地思考社交媒體能為企業或組織帶來的價值。您將探討在每個社交媒體渠道上投資時間和金錢是否值得的問題。

您將學到的內容：
- 了解大多數社交媒體工具的基本功能，包括如何啟動和運行
- 了解社交媒體工具的好處，以及在特定目的下應使用哪一種工具
- 計算使用特定工具所期望的實際投資報酬率
- 利用社交媒體監控和分析

本書適合對象：
需要快速掌握廣泛社交媒體工具和技術以用於商業或個人用途的人士。本書也適合作為學生參考資料。

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