Social Media Marketing Workbook: How to Use Social Media for Business
暫譯: 社交媒體行銷工作手冊:如何利用社交媒體推動業務
Jason McDonald Ph.D.
- 出版商: CreateSpace Independ
- 出版日期: 2015-09-16
- 售價: $1,520
- 貴賓價: 9.5 折 $1,444
- 語言: 英文
- 頁數: 204
- 裝訂: Paperback
- ISBN: 1517380235
- ISBN-13: 9781517380236
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相關分類:
行銷/網路行銷 Marketing
無法訂購
商品描述
Social Media Marketing Workbook 2016
Learn how to market your business on Social Media for free!
A best-selling social media marketing book from a best-selling author on Internet marketing: Jason McDonald
Social media is big - really big. Facebook has over 1 billion users, and LinkedIn has over 350 million. Today's customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it's on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are "on" social media and they are talking about businesses, products, and services just like yours. Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.
If you know how... you can market on social media effectively.
But do you know how?
Or are you confused, befuddled, lost, or just spinning your wheels while your competitors blast ahead on Facebook or Twitter, LinkedIn or Pinterest, YouTube or Yelp?
Enter the Social Media Marketing Workbook, your step-by-step guide on how to market your business on social media.
With up-to-date information on how to market on all of the major social media platforms, the Social Media Marketing Workbook includes
- SOCIAL MEDIA MARKETING - an easy explanation of what social media marketing really is, and how to "think" about social media marketing.
- PLATFORM MARKETING STEP-BY-STEP - an explanation of:
- Facebook Marketing - Facebook for Business
- LinkedIn Marketing - LinkedIn for Business
- Twitter Marketing - Twitter for Business
- YouTube Marketing - YouTube for Business
- Pinterest Marketing - Pinterest for Business
- Yelp / Local - Marketing via Yelp, Google+ and other local review sites
- Epilogue - the "new" kids on the block of Snapchat and Instagram
- POSTING STRATEGY - creating great content is the first step, and knowing how to post it is the second. The SOCIAL MEDIA MARKETING WORKBOOK explains how to find other people's content to share and how to create your own content as well as how to OPTIMIZE and PROMOTE your social media efforts.
- FREE SOCIAL MEDIA MARKETING TOOLS - as part of Jason's SOCIAL MEDIA TOOLBOOK, you get complete access to hundreds of FREE social media tools as well - a $29.99 value!
Social Media Marketing Worksheets
This isn't a fancy book. This isn't a pie-in-the-sky book. This is a practical hands-on book, with links not only to free tools but to step-by-step worksheets. By the end of the book, you'll have a social media marketing plan ready for your business AND specific plans for each medium that makes sense for you (e.g., Facebook, Yelp, Twitter, etc.).
Got questions? Just Google Jason McDonald and send him an email - he's happy to help.
About the Author
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.
Compare with: Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies
商品描述(中文翻譯)
社交媒體行銷工作手冊 2016
學習如何免費在社交媒體上行銷您的業務!
一本由網路行銷暢銷書作者 Jason McDonald 所撰寫的暢銷社交媒體行銷書
社交媒體非常重要 - 真的非常重要。Facebook 擁有超過 10 億用戶,而 LinkedIn 擁有超過 3.5 億用戶。當今的客戶會上網查看 Yelp 和 Google+ 等網站,以了解企業的情況,然後再進行互動。無論是在 Twitter、Instagram、YouTube,甚至是 Pinterest,您的客戶都在社交媒體上,並且正在談論像您一樣的企業、產品和服務。無論是小型企業還是大型企業,都可以利用社交媒體來獲得驚人的免費行銷機會。
如果您知道如何... 您就可以有效地在社交媒體上行銷。
但您知道如何嗎?
還是您感到困惑、迷茫、失落,或者只是原地踏步,而您的競爭對手卻在 Facebook、Twitter、LinkedIn 或 Pinterest、YouTube 或 Yelp 上快速前進?
進入《社交媒體行銷工作手冊》,這是您在社交媒體上行銷業務的逐步指南。
《社交媒體行銷工作手冊》提供了有關如何在所有主要社交媒體平台上行銷的最新資訊,包括:
- 社交媒體行銷 - 對社交媒體行銷的簡單解釋,以及如何「思考」社交媒體行銷。
- 平台行銷逐步指南 - 解釋:
- Facebook 行銷 - Facebook 商業
- LinkedIn 行銷 - LinkedIn 商業
- Twitter 行銷 - Twitter 商業
- YouTube 行銷 - YouTube 商業
- Pinterest 行銷 - Pinterest 商業
- Yelp / 本地 - 通過 Yelp、Google+ 和其他本地評價網站進行行銷
- 結語 - Snapchat 和 Instagram 的「新」小夥伴
- 發佈策略 - 創建優質內容是第一步,知道如何發佈是第二步。《社交媒體行銷工作手冊》解釋了如何找到其他人的內容來分享,以及如何創建自己的內容,還有如何優化和推廣您的社交媒體工作。
- 免費社交媒體行銷工具 - 作為 Jason 的社交媒體工具書的一部分,您還可以完全訪問數百個免費社交媒體工具 - 價值 29.99 美元!
社交媒體行銷工作表
這不是一本華麗的書。這不是一本空中樓閣的書。這是一本實用的手把手書籍,裡面不僅有免費工具的鏈接,還有逐步的工作表。到書的結尾,您將擁有一個為您的業務準備好的社交媒體行銷計劃,以及針對每個適合您的媒介(例如 Facebook、Yelp、Twitter 等)的具體計劃。
有問題嗎?只需 Google Jason McDonald 並發送電子郵件給他 - 他樂意提供幫助。
關於作者
作者 Jason McDonald 自 1994 年以來一直活躍於互聯網,並自 2009 年以來教授 SEO、AdWords 和社交媒體 - 在線上、在史丹佛大學持續教育部、在 AcademyX 和舊金山灣區視頻聯盟的工作坊,以及在全美的企業培訓中。他的熱情是將複雜的行銷主題(如社交媒體行銷)簡化,使小企業主和行銷人員易於理解。他的風格實用、動手且有趣。他於 1992 年在加州大學伯克利分校獲得博士學位,並於 1985 年在哈佛大學獲得學士學位。當他不在互聯網上衝浪時,Jason 可以在舊金山灣區的高速公路和小路上被他的黑色拉布拉多犬 Buddy 訓練。
與以下書籍比較:社交媒體入門、一天學會社交媒體行銷、社交媒體行銷入門