Squawk! Social media for the solitary bird: find your flock, express yourself, stand out from the crowd: Common sense social media strategies for the ... & LinkedIn your way to social media succes
暫譯: 喳喳！孤獨鳥的社交媒體：找到你的群體，表達自我，從人群中脫穎而出：常識性的社交媒體策略，讓你在社交媒體上成功，並善用 LinkedIn

Social Media Strategies for Business Professionals

Blog, Twitter, Facebook, Pinterest, and Instagram your way to success without losing your sanity, your integrity, or your shirt.

This book will make you laugh and smile as well as reflect and ponder. Writers are advised endlessly to Twitter our Facebooks and StumbleUpon our LinkedIn. Now I think I have at last informally learned something practical and useful at a cost effective price and can now HootSuite the lot.~ Roy B.

If you are an entrepreneur, small business owner, consultant, or professional you may find yourself wearing too many hats at the same time. You don’t have the money to employ a Marketing or Sales & Selling department, business writing professionals, or SEO experts. When you try to follow the advice of someone who has become a Successful Online Business Owner, you feel like you are losing your original brand vision in a cloud of SEO keywords that swarm and shift in your head like a cloud of angry bees. How do you honestly represent what you do without wasting your time and hard-won money on advertising? Advertising is dead. Social Media is very much alive, but it is resistant to online advertising. The solution is to learn how to brand yourself or your business.

Excerpt from the introduction

Squawk! encourages you to be real, to represent yourself in a way that communicates sincerity and professionalism online; it outlines real marketing techniques that help you create an image of who you are and what you do in the mind of the user. You can use the tools of branding to establish yourself as the expert in your field, your products or your services and what benefits they will bring the buyer, or your business and how responsive it is to its users. Social media is the support system, the communication system, and as such can be the life-blood of a modern business. It is a powerful adjunct to any brand or organization. It can help you gain and retain clients.

Advance Review

I really love this book…it is really valuable to have at the side of your desk for dipping into immediately. I use it as a serious reference and to better understand the increasingly complex and confusing world of social media marketing, which can at best become overwhelming and at worst a real nightmare.

Aliyah has written not only a common sense description of easy-to-follow building blocks and integrated platforms but added her usual unique sparkle of wit, fun and creativity into the process. This makes this book a pleasure to read on topics which are often presented in such a tedious and off-putting nerdy way, but this book tells you how it is, straight and no messing about.

This book will make you laugh and smile as well as reflect and ponder. Writers are advised endlessly to Twitter our Facebooks and StumbleUpon our LinkedIn. Now I think I have at last informally learned something practical and useful at a cost effective price and can now HootSuite the lot. ~ Roy B.