The Design of Everyday Things (Audiobook, MP3 Audio, Unabridged) (Audio CD)
暫譯: 日常物品的設計 (有聲書, MP3音頻, 完整版) (音頻CD)

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.