App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want (Paperback) (應用智慧：將創意轉化為顧客真正渴望的iPad和iPhone應用程式)

Ken Yarmosh

App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want (Paperback)
  • 出版商: O'Reilly
  • 出版日期: 2010-11-16
  • 定價: $1,050
  • 售價: 1.9 折 $199
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Paperback
  • ISBN: 1449389767
  • ISBN-13: 9781449389765

    • 立即出貨(限量) (庫存=3)

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商品描述

How can you make your iPhone or iPad app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPhone and iPad app design and development, App Savvy focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a marketer, designer, developer, entrepreneur, product manager, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they'll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic
Three Myths About Building iPad/iPhone Apps

1. Being Artistically or Technically Challenged Makes You Useless
Roughly 30-40% of your app is about thinking including researching, a disciplined approach to talking to potential customers about your idea, and "mocking" your app in easy to use software tools. Even if you don't know how to design or develop an app, there's much to do before formally building it.

2. It's Impossible to Find People to Build an App
Today, there are mobile-specific resources available, which will make finding those that can help build your app much easier. And knowing the right questions to ask will allow you to be clear about how much your app will cost and how long it will take to build.

3. Marketing Occurs Once the App is Available
Starting your marketing earlier will help development and vice versa. Following the right steps to start developing and marketing your app at the same time will make your app considerably more successful once it launches.

商品描述(中文翻譯)

如何使您的iPhone或iPad應用程式在競爭激烈的App Store中脫穎而出？許多書籍僅探討iPhone和iPad應用程式設計和開發的技術方面，《App Savvy》則專注於追求、完成和銷售您的應用程式所需的業務、產品和市場營銷要素，這些要素是將偉大的想法轉化為真正成功產品的關鍵。無論您是營銷人員、設計師、開發人員、企業家、產品經理還是擁有獨特想法的人，《App Savvy》都會解釋整個過程的每一個步驟，並提供規劃堅實概念、與客戶早期和經常互動、開發應用程式以及大力推出的指南。作者Ken Yarmosh詳細介紹了一個成功開發應用程式的驗證過程，並與App Store中最著名的發行商進行了多次訪談。

- 了解App Store以及蘋果的移動設備的運作方式
- 遵循審核和研究應用程式想法的指南
- 通過與客戶的交流來驗證您的想法，並創建一個他們熱衷的應用程式
- 組建開發團隊，了解成本並建立可行的流程
- 在開發應用程式的同時制定營銷計劃
- 在提交到App Store之前對您的應用程式進行全面測試
- 評估您的應用程式的表現，並保持潛在買家的參與和熱情

以下是關於建立iPad/iPhone應用程式的三個迷思：

1. 藝術或技術上的挑戰使您變得無用
大約30-40％的應用程式是關於思考，包括研究、與潛在客戶討論您的想法的紀律方法，以及在易於使用的軟體工具中“模擬”您的應用程式。即使您不知道如何設計或開發應用程式，在正式建立之前還有很多工作要做。

2. 找到人來建立應用程式是不可能的
如今，有專門的移動資源可用，這將使找到能夠幫助您建立應用程式的人變得更加容易。並且了解正確的問題將使您清楚應用程式的成本和建立所需的時間。

3. 營銷只發生在應用程式可用之後
早期開始營銷將有助於開發，反之亦然。按照正確的步驟同時開始開發和營銷您的應用程式將使您的應用程式在推出後更加成功。

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