Enterprise Games: Using Game Mechanics to Build a Better Business (Paperback) (企業遊戲:運用遊戲機制打造更好的商業)

Michael Hugos

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商品描述

Games and game mechanics provide as powerful a model for organizing knowledge and creative work as the assembly line once did for organizing industrial and repetitive work. As present economies falter, we’re learning that old notions of industrial efficiency and top-down command and control of labor no longer work. Enterprise Games points to a way out of the problems we’re facing.

Game mechanics provide a powerful set of field-tested techniques for organizing, motivating and managing work as well as play. These techniques go far beyond just giving workers a smiley face for producing more widgets. Michael Hugos provides real-world case studies from his own experience and that of other business executives and entrepreneurs to show how the merger of games and business operations can deliver widespread prosperity for the real-time economy we now live in.

商品描述(中文翻譯)

遊戲和遊戲機制提供了一個與組裝線一樣強大的模型,用於組織知識和創造性工作,就像組織工業和重複性工作的組裝線一樣。隨著現行經濟的衰退,我們正在學習到,舊有的工業效率和從上而下的勞動指揮和控制的觀念已經不再奏效。《企業遊戲》指出了我們所面臨問題的解決之道。

遊戲機制提供了一套經過實踐驗證的強大技術,用於組織、激勵和管理工作,同時也適用於遊戲。這些技術遠不僅僅是給予工人一個笑臉符號來生產更多產品。邁克爾·休戈斯(Michael Hugos)通過自己的經驗以及其他商業高管和企業家的案例研究,展示了遊戲和業務運營的融合如何為我們現在所處的實時經濟帶來廣泛的繁榮。