Brief: Make a Bigger Impact by Saying Less

McCormack, Joseph

Brief: Make a Bigger Impact by Saying Less
  • 出版商: Wiley
  • 出版日期: 2024-11-20
  • 售價: $890
  • 貴賓價: 9.5 折 $846
  • 語言: 英文
  • 頁數: 256
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1394324324
  • ISBN-13: 9781394324323

    • 海外代購書籍(需單獨結帳)

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商品描述

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

商品描述(中文翻譯)

**讓你的聲音被聽見，清晰且簡潔**

在當今商業環境中生存的唯一方法就是成為一位精簡的溝通者。忙碌的高管們期望你能比以往更有效地尊重和管理他們的時間。你需要做好準備，使你的信息簡潔明了。平均每位專業人士每週收到304封電子郵件，每小時檢查智能手機36次，每週花費38小時在手機上。這種注意力不集中已蔓延到生活的每個角落。平均注意力持續時間從2000年的12秒縮短到2012年的8秒。

因此，給他們一根救命繩，簡短明瞭。

作者喬·麥考馬克（Joe McCormack）探討了每位專業人士面臨的注意力不集中、打斷和不耐煩的挑戰。他的B.R.I.E.F.方法，代表背景（Background）、相關性（Relevance）、信息（Information）、結尾（Ending）和後續（Follow up），幫助簡化和澄清複雜的溝通。BRIEF將幫助你總結冗長的信息，講述簡短的故事，利用信息圖和視頻的力量，並將獨白式的演示轉變為有控制的對話。

- 詳細介紹B.R.I.E.F.方法，將你的信息提煉成簡短的演示
- 由謝菲爾德行銷夥伴（Sheffield Marketing Partners）的創始人兼首席執行官撰寫，該公司專注於信息和敘事發展，並且他也是敘事映射（Narrative Mapping）技術的公認專家，該技術幫助客戶實現更清晰和簡潔的信息

長話短說：BRIEF將幫助你獲得消除冗詞的能力，讓你在眾人中脫穎而出。變得更好。變得簡短。

作者簡介

JOSEPH McCORMACK is the founder and CEO of Sheffield Marketing Partners. Sheffield specializes in message and narrative development, and also provides video production and marketing communications services to help package stories to suit the right audiences. Joe has more than 20 years of experience as a senior marketing executive helping companies develop strategic communications that make them stand apart in a challenging marketplace.

作者簡介(中文翻譯)

JOSEPH McCORMACK 是 Sheffield Marketing Partners 的創辦人兼執行長。Sheffield 專注於訊息和敘事的發展，並提供影片製作和行銷傳播服務，以幫助包裝故事以適合正確的受眾。Joe 擁有超過 20 年的高級行銷主管經驗，幫助公司發展戰略性溝通，使其在充滿挑戰的市場中脫穎而出。

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