Noise: Living and Leading When Nobody Can Focus
McCormack, Joseph
- 出版商: Wiley
- 出版日期: 2024-11-20
- 售價: $900
- 貴賓價: 9.5 折 $855
- 語言: 英文
- 頁數: 304
- 裝訂: Quality Paper - also called trade paper
- ISBN: 139432426X
- ISBN-13: 9781394324262
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商品描述
Teaches managers and leaders to cut through the static and hone their focusing skills
In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.
Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book Brief--the proven, step-by-step approach to clear, concise, and effective communication--author Joseph McCormack helps readers cut through the static and devote their attention to what is important. This engaging, informative book will help you:
- Apply effective, real-world techniques to hone your focus and reduce interference
- Learn the lessons taught to organizations such as Harley-Davidson, BMO Harris Bank, MasterCard, and the US Army
- Understand how modern technology can actually strengthen your focus if used correctly
- Avoid becoming a casualty of "weapons of mass distraction"
Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.
商品描述(中文翻譯)
教導管理者和領導者突破雜音，磨練他們的專注技能
在當前的數位時代，保持專注變得越來越困難。智慧型手機、平板電腦、智慧手錶和其他設備不斷爭奪我們的注意力。在商業和生活中，我們不斷受到推文、讚好、提及和不斷流動的信息轟炸。無法專注會影響學習、育兒、優先排序和領導。不足為奇的是，注意力的持續時間變得更短。管理者和商業領導者每分鐘都被拉向十個方向，常常難以處理重要問題並專注於所有需要注意的事項。
《Noise: Living and Leading When Nobody Can Focus》教導管理者和領導者如何幫助自己和他人提升專注技能。在這本書的後續作品中，作者Joseph McCormack幫助讀者突破雜音，將注意力專注於重要的事物，這是他第一本書《Brief》的延續——一種經過驗證的、逐步的方法來進行清晰、簡潔和有效的溝通。這本引人入勝且資訊豐富的書將幫助你：
- 應用有效的現實世界技術來磨練你的專注力並減少干擾
- 學習教導哈雷摩托車、BMO Harris Bank、MasterCard和美國陸軍等組織的課程
- 理解現代科技如果正確使用，實際上可以增強你的專注力
- 避免成為「大規模分心武器」的受害者
《Noise: Living and Leading When Nobody Can Focus》是尋求發展激光般專注力並將其應用於你所做的一切的領導者和管理者的寶貴資源。
作者簡介
JOE McCORMACK is passionate about helping people gain clarity when there is so much competing for our attention. He is a successful marketer, entrepreneur, and author. His first book, BRIEF: Make a bigger impact by saying less (Wiley, 2014) sets the standard for concise communication.
Joe is the founder and managing director of The BRIEF Lab, an organization dedicated to teaching professionals, military leaders, and entrepreneurs how to think and communicate clearly. His clients include Boeing, Harley-Davidson, Microsoft, Mastercard, DuPont, and select military units and government agencies. He publishes a weekly podcast called Just Saying that helps people master the elusive skills of focus and brevity.
He lives in Pinehurst, NC, and suburban Chicago, IL.
作者簡介(中文翻譯)
JOE McCORMACK 熱衷於幫助人們在眾多事物爭奪注意力的情況下獲得清晰的思考。他是一位成功的行銷專家、企業家和作家。他的第一本書《BRIEF: Make a bigger impact by saying less》（Wiley, 2014）為簡潔的溝通設立了標準。
Joe 是 The BRIEF Lab 的創辦人及執行董事，該機構致力於教導專業人士、軍事領導者和企業家如何清晰地思考和溝通。他的客戶包括波音、哈雷戴維森、微軟、萬事達卡、杜邦以及特定的軍事單位和政府機構。他每週發布一個名為《Just Saying》的播客，幫助人們掌握專注和簡潔這些難以捉摸的技能。
他目前居住在北卡羅來納州的派恩赫斯特和伊利諾伊州的芝加哥郊區。
