The Negotiation Playbook: Strategies That Work and Results That Last

Bayley, Glin

  • 出版商: Wiley
  • 出版日期: 2024-11-19
  • 售價: $1,030
  • 貴賓價: 9.5$979
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1394284683
  • ISBN-13: 9781394284689
  • 尚未上市,無法訂購

商品描述

Every negotiation is an opportunity -- to connect, collaborate and create value

If you want better business outcomes, you need the confidence and skill to ask for what you want -- and get it. The Negotiation Playbook: Strategies That Work and Results That Last shares tactics and tools to boost your communication skills for more powerful persuasion and more creative problem-solving. Backed by insights from behavioural psychology, this playbook reveals the what, why, when, where and how behind skilful negotiation.

Author and negotiation specialist Glin Bayley shows you how to develop more meaningful business relationships in every encounter. With The Value Method(TM) for negotiation, you'll discover a five-part framework you can use to generate more successes and better profits. More than this, you'll learn how to collaborate with stakeholders in a way that generates real, positive impact beyond the bottom line.

The Negotiation Playbook shows you how to:

  • Identify and strengthen your own personal negotiation style
  • Analyse the data, understand the value you bring to the table and leverage your position
  • Develop the agility you need to adapt your approach and solve problems creatively and intuitively
  • Strengthen your ability to influence, by seeing and hearing things that others miss
  • Create a strategic plan for any negotiation


For anyone who needs to lead, collaborate, bargain, pitch, present or sell, this book offers powerful guidance to achieve long-term sustainable success. The Negotiation Playbook will help you transform your day-to-day challenges -- in business and in life -- into opportunities for shared rewards.

商品描述(中文翻譯)

每一次談判都是一個機會——連結、合作並創造價值。

如果你想要更好的商業成果,你需要有信心和技巧去要求你想要的東西——並且獲得它。《談判手冊:有效策略與持久成果》分享了提升你的溝通技巧的戰術和工具,以便進行更有力的說服和更具創意的問題解決。這本手冊以行為心理學的見解為基礎,揭示了熟練談判的什麼、為什麼、何時、何地以及如何。

作者及談判專家Glin Bayley向你展示如何在每一次接觸中發展更有意義的商業關係。透過談判的價值方法(The Value Method(TM)),你將發現一個五部分的框架,可以用來產生更多的成功和更好的利潤。更重要的是,你將學會如何與利益相關者合作,產生超越底線的真正正面影響。

《談判手冊》將教你如何:
- 確認並加強你個人的談判風格
- 分析數據,了解你帶到桌上的價值並利用你的立場
- 發展你所需的靈活性,以適應你的方法並創造性和直覺性地解決問題
- 通過看到和聽到他人所忽略的事物來增強你的影響力
- 為任何談判制定一個戰略計劃

對於任何需要領導、合作、談判、推銷、演示或銷售的人來說,這本書提供了強有力的指導,以實現長期可持續的成功。《談判手冊》將幫助你將日常挑戰——無論是在商業還是生活中——轉化為共享獎勵的機會。

作者簡介

Glin Bayley has trained executives at companies like Unilever, Arnott's, Lactalis, Lendlease and Woolworths in negotiation. Known as 'The Value Negotiator', Glin creates real value through collaboration. Her strategies emphasise the lasting value of emotional intelligence.

作者簡介(中文翻譯)

Glin Bayley 曾在聯合利華、阿諾特、拉克塔利斯、倫德利斯和沃爾沃斯等公司培訓高管進行談判。她被稱為「價值談判專家」,透過合作創造真正的價值。她的策略強調情緒智力的持久價值。