Book Yourself Solid for Coaches and Consultants: The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even If You
暫譯: 教練與顧問的成功秘訣：獲得超過你能應付的客戶的最快、最簡單、最可靠的系統
Port, Michael, Kimberley, Matthew
- 出版商: Wiley
- 出版日期: 2024-09-24
- 售價: $1,090
- 貴賓價: 9.5 折 $1,036
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1394225687
- ISBN-13: 9781394225682
海外代購書籍(需單獨結帳)
商品描述
Build your consulting clientele with self-promotion strategies that really work
Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices--even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients.
Co-authored by Michael Port (mastermind behind the original Book Yourself Solid business techniques) and Matthew Kimberley (successful business consultant), Book Yourself Solid for Coaches and Consultants covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.
- Understand your unique value proposition and brand, and learn how to talk about it
- Create a likeable social media presence and a website that brings people in the door
- Learn step-by-step strategies for networking, direct outreach, generating referrals, and more
- Discover how the principles of sales and pricing apply to building your consulting practice
Book Yourself Solid for Coaches and Consultants is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele--and keep you booked solid.
商品描述(中文翻譯)
建立您的顧問客戶群，運用真正有效的自我推廣策略
《為教練和顧問打造穩固的業務》是一本改變遊戲規則的指南，旨在吸引潛在的商業機會並將其轉化為高收入的工作，為您的業務奠定堅實的基礎。這本書提供的超針對性、逐步的建議將幫助您將教練或顧問業務發展到您之前認為不可能的程度。即使自我推廣並不是您的強項，您也會受到啟發，投入精力於自我推廣的實踐。在任何服務業中，與適合您的客戶建立聯繫至關重要。對於顧問來說，這意味著通過了解您獨特的品牌、以具競爭力的價格定價您的服務，以及與潛在客戶溝通您如何能幫助他們，來提高您的行銷效果。本書將幫助您完成這一切，提供實用的建議和戰略見解，確保您永遠不會缺少合適的客戶。
本書由《為您自己打造穩固業務》原始商業技術的創始人Michael Port和成功的商業顧問Matthew Kimberley共同撰寫，專注於教練領域獨特的問題。通過吸引與您願景一致的客戶，您可以創建一個成功的業務，同時幫助您實現長期目標。
- 了解您的獨特價值主張和品牌，並學習如何表達它
- 創建一個受人喜愛的社交媒體形象和一個能吸引人們的網站
- 學習逐步的策略，包括網絡建立、直接聯繫、生成推薦等
- 發現銷售和定價原則如何應用於建立您的顧問業務
《為教練和顧問打造穩固的業務》是一本能夠轉化為成果的手冊。通過創建一個能與理想客戶產生共鳴的形象，推廣的不僅僅是您的技能，還能讓您保持穩定的預約。
作者簡介
MICHAEL PORT is a bestselling author, speaker, and entrepreneur. He is a co-founder of Heroic Public Speaking HQ, a performance training center that develops and nurtures the next generation of professional speakers, CEOs, founders, authors, business owners, and movement leaders.
MATTHEW KIMBERLEY is a successful business coach and current CEO of Book Yourself Solid Worldwide. He has worked with thousands of coaches and consultants across industries, helping them book more business with practical advice and guidance.
作者簡介(中文翻譯)
邁克爾·波特 是一位暢銷書作者、演講者和企業家。他是 Heroic Public Speaking HQ 的共同創辦人，這是一個專業演講者的表現訓練中心，致力於培養和發展下一代的專業演講者、CEO、創始人、作者、企業主和運動領袖。
馬修·金伯利 是一位成功的商業教練，目前擔任 Book Yourself Solid Worldwide 的 CEO。他曾與來自各行各業的數千名教練和顧問合作，幫助他們通過實用的建議和指導來獲得更多的業務。
