Post with Purpose: A Digital Strategy Handbook
暫譯: 有目的的發文:數位策略手冊

Jeffrey Rum

  • 出版商: Lulu.com
  • 出版日期: 2017-11-16
  • 售價: $1,360
  • 貴賓價: 9.5$1,292
  • 語言: 英文
  • 頁數: 214
  • 裝訂: Paperback
  • ISBN: 1387204645
  • ISBN-13: 9781387204649
  • 海外代購書籍(需單獨結帳)

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商品描述

Post with Purpose shows you how to develop a thorough and actionable digital marketing strategy based on cutting edge tools in the industry. Ê Inspired by his consulting practice and educational workshops at Ignite Academy, Jeffrey Rum created this pioneering step-by-step guide to help purpose-driven organizations reach their audiences effectively and ignite real action. From creating your brand story and identifying key channels, Rum shows you how to deliver winning digital strategies that are meaningful, manageable, and measurable. Ê The ideas and steps outlined in this book are accessible and easy to implement. With its practical guidelines and readily applicable techniques, Post with Purpose is more of a workbook than a textbook. This influential book will help you ask the right questions while creating your digital strategy and arm you with simple tools and templates needed to reach your marketing goals.

商品描述(中文翻譯)

《有目的的發文》展示了如何根據行業內最前沿的工具,制定全面且可行的數位行銷策略。受到他在 Ignite Academy 的諮詢實踐和教育工作坊的啟發,Jeffrey Rum 創建了這本開創性的逐步指南,幫助以目的為導向的組織有效地接觸其受眾並激發真正的行動。從創建品牌故事到識別關鍵渠道,Rum 向您展示如何提供有意義、可管理且可衡量的成功數位策略。本書中概述的理念和步驟易於理解且容易實施。憑藉其實用的指導方針和隨時可應用的技術,《有目的的發文》更像是一本工作手冊而非教科書。這本具有影響力的書將幫助您在制定數位策略時提出正確的問題,並為您提供達成行銷目標所需的簡單工具和範本。

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