E-commerce 2023-2024: Business. Technology. Society. 18/e (Paperback)

Name: E-commerce 2023-2024: Business. Technology. Society. 18/e (Paperback)
Price: 1744 TWD
Availability: InStock
Author: Kenneth C. Laudon,Carol Guercio Traver
ISBN: 1292449721

Kenneth C. Laudon,Carol Guercio Traver

出版商: Pearson FT Press
出版日期: 2023-11-01
售價: $1,780
貴賓價: 9.8 折 $1,744
語言: 英文
頁數: 832
ISBN: 1292449721
ISBN-13: 9781292449722
相關分類: 電子商務 E-commerce

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商品描述

E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

商品描述(中文翻譯)

《2023-2024電子商務：商業、技術、社會》提供了對電子商務的深入介紹，包括關鍵概念和最新的實證和財務數據。來自Meta®、TikTok®、Netflix®、YouTube®、Walmart®和Amazon®等公司的數百個例子說明了電子商務如何改變業務實踐並推動全球經濟的變革。

第18版包含全新或更新的開場、結尾和「洞察」案例。內容反映了影響電子商務的最新商業、技術和社會發展，文本、數據、圖表和表格的更新截至2022年9月。每章結束時都有一節關於電子商務職業的部分，其中包括來自線上公司的初級職位招聘信息。還包括如何為面試做準備以及如何應用課程知識回答可能的面試問題的提示。

作者簡介

作者：Kenneth C. Laudon
現職︰New York University

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

作者簡介(中文翻譯)

作者：Kenneth C. Laudon
現職：紐約大學

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

目錄大綱

PART I: INTRODUCTION TO E-COMMERCE
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Business Strategies

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
Ch 3 E-commerce Infrastructure
Ch 4 Building an E-commerce Presence
Ch 5 E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics and Law in E-commerce

PART IV: E-COMMERCE IN ACTION
Ch 9 E-commerce Retail and Services
Ch10 Online Media
Ch11 Online Communities
Ch12 B2B E-commerce