E-commerce 2023-2024: Business. Technology. Society. 18/e (Paperback)
暫譯: 電子商務 2023-2024：商業、技術、社會 第18版 (平裝)

Kenneth C. Laudon,Carol Guercio Traver

E-commerce 2023-2024: Business. Technology. Society. 18/e (Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2023-11-01
  • 售價: $1,780
  • 貴賓價: 9.8 折 $1,744
  • 語言: 英文
  • 頁數: 832
  • ISBN: 1292449721
  • ISBN-13: 9781292449722
  • 相關分類: 電子商務 E-commerce

    • 立即出貨 (庫存=1)

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商品描述

E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

商品描述(中文翻譯)

電子商務 2023–2024：商業、技術、社會，為您提供電子商務的深入介紹，涵蓋關鍵概念以及最新的實證和財務數據。來自 Meta®、TikTok®、Netflix®、YouTube®、Walmart® 和 Amazon® 等公司的數百個例子，說明了電子商務如何改變商業實踐並推動全球經濟的變化。

第18版包含全新或更新的開場、結尾和「洞察」案例。內容反映了影響電子商務的商業、技術和社會的最新發展，文本、數據、圖表和表格更新至2022年9月。每章結尾都有一個關於電子商務職業的部分，展示了在線公司針對入門級職位的職缺。還包括如何準備面試的建議，以及如何將課程知識應用於可能的面試問題。

作者簡介

作者：Kenneth C. Laudon
現職︰New York University

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

作者簡介(中文翻譯)

作者：Kenneth C. Laudon
現職：紐約大學

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

目錄大綱

PART I: INTRODUCTION TO E-COMMERCE
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Business Strategies

PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
Ch 3 E-commerce Infrastructure
Ch 4 Building an E-commerce Presence
Ch 5 E-commerce Security and Payment Systems

PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics and Law in E-commerce

PART IV: E-COMMERCE IN ACTION
Ch 9 E-commerce Retail and Services
Ch10 Online Media
Ch11 Online Communities
Ch12 B2B E-commerce

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO E-COMMERCE

Ch 1 Introduction to E-commerce

Ch 2 E-commerce Business Strategies



PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

Ch 3 E-commerce Infrastructure

Ch 4 Building an E-commerce Presence

Ch 5 E-commerce Security and Payment Systems



PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES

Ch 6 E-commerce Marketing and Advertising

Ch 7 Social, Mobile, and Local Marketing

Ch 8 Ethics and Law in E-commerce



PART IV: E-COMMERCE IN ACTION

Ch 9 E-commerce Retail and Services

Ch10 Online Media

Ch11 Online Communities

Ch12 B2B E-commerce

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