Video Game Marketing: A student textbook
暫譯: 電子遊戲行銷:學生教科書
Peter Zackariasson
- 出版商: Routledge
- 出版日期: 2016-09-30
- 售價: $2,560
- 貴賓價: 9.5 折 $2,432
- 語言: 英文
- 頁數: 164
- 裝訂: Paperback
- ISBN: 1138812277
- ISBN-13: 9781138812277
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them.
Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to:
• the essentials of marketing strategy;
• video games as products or services;
• marketing research for game development;
• branding video games;
• marketing through game: gamification, advergames.
Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
商品描述(中文翻譯)
視頻遊戲產業已成為當今最快速成長的文化現象之一,其市場條件要求行銷人員具備特定的技能組合。對於新一代的「獨立遊戲玩家」來說,成為一名遊戲開發者不僅僅是設計和製作,成功的視頻遊戲還需要創業技能和敏銳的商業頭腦。創作者需要了解客戶的需求、如何接觸這些客戶以及如何向他們銷售。
《視頻遊戲行銷:學生教科書》是為開發學生或有志於成為開發者的人士而設,旨在幫助他們了解如何推廣和銷售他們努力的成果。本書是一本急需的指南,內容包括:
• 行銷策略的基本要素;
• 視頻遊戲作為產品或服務;
• 遊戲開發的市場研究;
• 視頻遊戲的品牌塑造;
• 通過遊戲進行行銷:遊戲化、廣告遊戲。
本書充滿了有助於學習的教學法,例如每章的學習目標和討論問題,這是所有有志於成為視頻遊戲開發者的人士釋放其遊戲潛力所需的一切。