The Business of Indie Games: Everything You Need to Know to Conquer the Indie Games Industry
暫譯: 獨立遊戲的商業：征服獨立遊戲產業所需的一切知識

Josef, Alex, Van Lepp, Alex, Carper, Marshal D.

The Business of Indie Games: Everything You Need to Know to Conquer the Indie Games Industry
  • 出版商: CRC
  • 出版日期: 2022-05-04
  • 售價: $2,190
  • 貴賓價: 9.5 折 $2,081
  • 語言: 英文
  • 頁數: 266
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 103210421X
  • ISBN-13: 9781032104218

    • 海外代購書籍(需單獨結帳)

商品描述

The Business of Indie Games provides exceptional insight into how the video games industry works. It shares valuable information on how to successfully self-publish and secure publisher support. Whether you're making your first game or tenth, this book is a must read.

- Paul Baldwin, Curve Digital

The video game industry is a tough business and anyone looking to succeed in indie development should give The Business of Indie Games a read.

- Graham Smith, Co-Founder of DrinkBox Studios

This book is a fast track to success for anyone managing a game launch and looking to raise funding for their projects. It shares knowledge that you only learn after years of triumphs and failures within this industry.

- Scott Drader, Co-Founder of Metalhead Software

There's nothing like The Business of Indie Games taught in school. You learn how to make a game, but not how to conduct business, market, and launch a game. This book dives into topics that every indie developer should know.

- Yukon Wainczak, Founder of Snoozy Kazoo

I've seen no better guide for understanding how the video game industry really works. An important read for anyone whose work touches games, including those of us looking to engage the community.

- Carla Warner, Director of STREAM for No Kid Hungry

The Business of Indie Games explores what many universities forget to cover: how to sell and market your own indie game to potential publishers and developers. While many classes help students on their way to designing and programming their own games, there are few classes that equip students with the skills to sell their own product. In essence, this means future indie game developers are not equipped to talk to investors, negotiate with publishers, and engage with major platforms like Steam and Nintendo. Authors Alex Josef, Alex Van Lepp, and Marshal D. Carper are looking to rectify this problem by helping indie game developers and companies level up their business acumen. With detailed chapters and sections that deal with different engines, negotiation tactics, and marketing, The Business of Indie Games is the perfect omnibus for up-and-coming indie game developers. The future of gaming curriculums is not just in teaching students how to create games but also in preparing them for the business of games.

商品描述(中文翻譯)

《獨立遊戲的商業》提供了對於視頻遊戲產業運作的卓越見解。它分享了如何成功自我出版和獲得出版商支持的寶貴資訊。無論你是製作第一款遊戲還是第十款，這本書都是必讀之作。

- Paul Baldwin, Curve Digital

視頻遊戲產業是一個艱難的行業，任何希望在獨立開發中取得成功的人都應該閱讀《獨立遊戲的商業》。

- Graham Smith, DrinkBox Studios 聯合創始人

這本書是任何管理遊戲發行並尋求為其項目籌集資金的人的快速成功之道。它分享了只有在這個行業中經歷多年成功與失敗後才能學到的知識。

- Scott Drader, Metalhead Software 聯合創始人

沒有任何學校教授的內容能與《獨立遊戲的商業》相提並論。你學會了如何製作遊戲，但卻不會學到如何經營業務、行銷和發行遊戲。這本書深入探討了每位獨立開發者應該了解的主題。

- Yukon Wainczak, Snoozy Kazoo 創始人

我從未見過更好的指南來理解視頻遊戲產業的真實運作。對於任何與遊戲相關的工作者來說，這是一本重要的讀物，包括那些希望與社區互動的人。

- Carla Warner, No Kid Hungry 的 STREAM 總監

《獨立遊戲的商業》探討了許多大學忘記涵蓋的內容：如何將自己的獨立遊戲銷售和行銷給潛在的出版商和開發者。雖然許多課程幫助學生設計和編程自己的遊戲，但很少有課程能讓學生具備銷售自己產品的技能。實際上，這意味著未來的獨立遊戲開發者並未具備與投資者對話、與出版商談判以及與 Steam 和 Nintendo 等主要平台互動的能力。作者 Alex Josef、Alex Van Lepp 和 Marshal D. Carper 希望通過幫助獨立遊戲開發者和公司提升商業智慧來解決這個問題。這本《獨立遊戲的商業》擁有詳細的章節和部分，涵蓋不同的引擎、談判策略和行銷，是新興獨立遊戲開發者的完美綜合指南。遊戲課程的未來不僅在於教學生如何創造遊戲，還在於為他們準備遊戲的商業運作。

作者簡介

Alex Josef and Alex Van Lepp

Collectively, Alex Josef and Alex Van Lepp bring more than 40 years of industry experience to their work as video game educators. As the founders of VIM Global, a video game PR agency, they have worked with clients ranging from solo indie developers, notable indie publishers, and AAA studios to bring their games to market.

Some of those games include:

  • Super Mario Galaxy 2

  • Guacamelee! And Guacamelee! 2

  • Super Mega Baseball 1, 2, and 3

  • Surgeon Simulator 2

  • Portal: Bridge Constructor

  • The Flame in the Flood

  • The Saints Row Series

  • Darksiders II

  • Human Fall Flat

  • Runbow

  • Metal Gear Solid Series (select titles)

  • Diablo II

  • Silent Hill

As the founders of Graffiti Games, they have published more than a dozen indie games, which means that they manage the careful balance of serving our investors, coaching indie developers through the development and release of their games, and then interface directly with major gaming platforms like Steam, Nintendo, GOG, Epic, and Stadia to negotiate deals and placement.

Some of the releases from Graffiti include:

  • Turnip Boy Commits Tax Evasion

  • Blue Fire

  • Cyber Hook

  • The King's Bird

  • Mable and the Wood

  • Joggernauts

  • Double Cross

  • Trident's Wake

  • REZ PLZ

  • Adventures of Chris

  • Bite the Bullet

Marshal Carper

Marshal's first step into the creative world was at 19: He wrote for the Nintendo DS RPG, The Black Sigil. Today he is a career marketer and the author of more than 15 books. With his work spanning journalism, video games, combat sports, and a variety of client industries, he brings a nuanced perspective formed over years of working with innovative creators at the top of their fields. From launching indie games to helping a nonprofit like No Kid Hungry collaborate with Wizards of the Coast and GIANTS Software, his work has touched many corners of the games industry.

Either as the founder of the marketing agency Carper Creative or in the trenches as part of a development team, a few notable clients include:

  • Zen Studios

  • Mega Cat Studios

  • Graffiti Games

  • Playtra Studios

  • Studio Archcraft

  • Synersteel Studios

  • No Kid Hungry

  • Project Pinball

  • hedgehog lab

作者簡介(中文翻譯)

亞歷克斯·約瑟夫（Alex Josef）和亞歷克斯·范·萊普（Alex Van Lepp）

亞歷克斯·約瑟夫和亞歷克斯·范·萊普共同擁有超過 40 年的行業經驗，作為視頻遊戲教育者。他們是 VIM Global 的創始人，這是一家視頻遊戲公關代理機構，曾與從獨立開發者、知名獨立發行商到 AAA 工作室的客戶合作，將他們的遊戲推向市場。

其中一些遊戲包括：
- 超級瑪利歐銀河 2（Super Mario Galaxy 2）
- 魚人傳奇！和魚人傳奇！2（Guacamelee! And Guacamelee! 2）
- 超級大聯盟棒球 1、2 和 3（Super Mega Baseball 1, 2, and 3）
- 外科醫生模擬器 2（Surgeon Simulator 2）
- 入口：橋樑建造者（Portal: Bridge Constructor）
- 洪水中的火焰（The Flame in the Flood）
- 聖徒之路系列（The Saints Row Series）
- 黑暗之魂 II（Darksiders II）
- 人類跌落塌陷（Human Fall Flat）
- 跑道（Runbow）
- 潛龍諜影系列（Metal Gear Solid Series）（部分標題）
- 暗黑破壞神 II（Diablo II）
- 靜謐山（Silent Hill）

作為 Graffiti Games 的創始人，他們已經發行了十多款獨立遊戲，這意味著他們需要小心平衡服務投資者、指導獨立開發者完成遊戲的開發和發布，然後直接與 Steam、任天堂、GOG、Epic 和 Stadia 等主要遊戲平台進行接洽，協商交易和上架。

Graffiti 發行的一些遊戲包括：
- 蘿蔔男孩逃稅（Turnip Boy Commits Tax Evasion）
- 藍色火焰（Blue Fire）
- 網路鉤（Cyber Hook）
- 國王的鳥（The King's Bird）
- 梅布爾與森林（Mable and the Wood）
- 跑者（Joggernauts）
- 雙重交叉（Double Cross）
- 三叉戟的覺醒（Trident's Wake）
- REZ PLZ
- 克里斯的冒險（Adventures of Chris）
- 咬子彈（Bite the Bullet）

馬歇爾·卡珀（Marshal Carper）

馬歇爾的創意之路始於 19 歲：他為任天堂 DS RPG《黑色印記》（The Black Sigil）撰寫內容。如今，他是一名職業行銷人員，並且是超過 15 本書的作者。他的工作涵蓋了新聞、視頻遊戲、格鬥運動以及各種客戶行業，帶來了多年與行業頂尖創新者合作所形成的細膩視角。從推出獨立遊戲到幫助像 No Kid Hungry 這樣的非營利組織與 Wizards of the Coast 和 GIANTS Software 合作，他的工作觸及了遊戲產業的許多角落。

無論是作為行銷代理機構 Carper Creative 的創始人，還是在開發團隊中實際參與，幾個值得注意的客戶包括：
- Zen Studios
- Mega Cat Studios
- Graffiti Games
- Playtra Studios
- Studio Archcraft
- Synersteel Studios
- No Kid Hungry
- Project Pinball
- hedgehog lab

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