The Virtual Sales Handbook: A Hands-On Approach to Engaging Customers
暫譯: 虛擬銷售手冊：實用方法吸引客戶

Kvedare, Mante, Milner Nymand, Christian

The Virtual Sales Handbook: A Hands-On Approach to Engaging Customers
  • 出版商: Wiley
  • 出版日期: 2021-04-19
  • 售價: $1,130
  • 貴賓價: 9.5 折 $1,074
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119775760
  • ISBN-13: 9781119775768

    • 海外代購書籍(需單獨結帳)

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商品描述

Learn to engage your B2B customers through effective virtual sales meetings and presentations

The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past--the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.

The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.

Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you:

  • Navigate the world of virtual sales
  • Overcome the barriers of virtual customer interaction
  • Evaluate the strengths and weaknesses of different virtual sales models
  • Plan and execute effective virtual sales meetings
  • Build engaging storylines and presentations
  • Lead the transformation from physical to virtual sales
  • Leverage effective virtual customer engagement techniques

The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.

商品描述(中文翻譯)

學習透過有效的虛擬銷售會議和簡報來吸引您的B2B客戶

全球COVID-19疫情徹底改變了企業對企業（B2B）公司與客戶互動的方式。傳統的面對面會議迅速成為過去式——虛擬客戶互動模式已成為新常態。為了在虛擬B2B銷售環境中確保現有和未來的收入來源，公司必須為其商業前線配備必要的信心、技能和工具，以有效地虛擬吸引客戶。

虛擬銷售手冊：吸引客戶的實用方法專為銷售代表、商業經理、客戶關係經理及其他在虛擬領域工作的客戶面對專業人士設計。讀者將逐步學習如何準備虛擬銷售會議、創建引人入勝的虛擬簡報、通過有效的開場白建立活力、在虛擬世界中建立信任、通過虛擬會議後續行動產生影響，還有更多。在整本書中，讀者將獲得大量的提示和技巧、示例和案例研究，以及基於廣泛實施和技能提升經驗的可行策略。

本書由兩位在虛擬商業銷售和行銷方法及工具的實踐方面擁有深厚知識和專業的作者撰寫，這本必備指南將幫助您：

- 瀏覽虛擬銷售的世界
- 克服虛擬客戶互動的障礙
- 評估不同虛擬銷售模型的優缺點
- 計劃和執行有效的虛擬銷售會議
- 建立引人入勝的故事情節和簡報
- 引領從實體銷售到虛擬銷售的轉型
- 利用有效的虛擬客戶互動技術

虛擬銷售手冊：吸引客戶的實用方法是C-suite高管、商業領袖、高級銷售經理、銷售代表、客戶經理以及任何在商業前線工作的人士不可或缺的資源。

作者簡介

Mante Kvedare is a Partner at Implement Consulting Group with 10+ years of experience supporting international organisations in developing commercial and go-to-market strategy. Her primary focus is within the commercial agenda of B2C and B2B industries, where she has successfully delivered change initiatives both working in the industry and as a trusted advisor to the C-suite. Prior to Implement, Mante was managing a Business Unit for a key Nordic FMCG player. With experience across Europe, the Middle East and Asia, Mante has a strong cross-cultural understanding and global viewpoint. Mante is a contributor to Implement's customer-focused thought leadership perspectives.

Christian Milner Nymand is a Commercial Excellence professional and Partner at Implement Consulting Group, a leading Scandinavian based consultancy with multiple offices across Europe. Before joining Implement in 2003, Christian was a Management Consultant at Valtech Denmark. Now a part of the senior management at Implement Consulting Group and helping global business to business (B2B) companies improve commercial capabilities and accelerate top line growth, Christian is highly competent in operationalising Commercial, Sales and Marketing Excellence methods and tools and creating business impact. His colossal experience and knowledge has put him in the lead of several programs on global sales transformation projects.

作者簡介(中文翻譯)

**Mante Kvedare** 是 Implement Consulting Group 的合夥人，擁有超過 10 年的經驗，支持國際組織發展商業及市場進入策略。她的主要焦點在於 B2C 和 B2B 行業的商業議程，成功地推動了變革倡議，無論是在行業內部工作，還是作為 C-suite 的可信顧問。在加入 Implement 之前，Mante 曾為一家重要的北歐快速消費品（FMCG）公司管理一個業務單位。Mante 在歐洲、中東和亞洲的經驗使她擁有強大的跨文化理解和全球觀點。Mante 也是 Implement 客戶導向的思想領導觀點的貢獻者。

**Christian Milner Nymand** 是一位商業卓越專業人士，也是 Implement Consulting Group 的合夥人，這是一家在歐洲多個地區擁有辦公室的領先斯堪的納維亞顧問公司。在 2003 年加入 Implement 之前，Christian 是 Valtech Denmark 的管理顧問。現在作為 Implement Consulting Group 的高級管理團隊成員，幫助全球的 B2B 公司提升商業能力並加速營收增長，Christian 在將商業、銷售和市場卓越方法及工具落地實施方面非常有能力，並能創造商業影響。他的豐富經驗和知識使他在多個全球銷售轉型項目中處於領導地位。

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