Logistics & Fulfillment for E-Business: A Practical Guide to Mastering Back Off
暫譯: 電子商務物流與履行：掌握後台操作的實用指南

Janice Reynolds

Logistics & Fulfillment for E-Business: A Practical Guide to Mastering Back Off

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商品描述

Description:

Logistics and fulfillment management is unglamorous, complex and expensive, but it is one of the primary factors determining whether an e-business will be profitable.

Many enterprises (large and small) rush into the e-business model without adequate consideration of logistics and fulfillment systems.

The author walks the reader through the labyrinth of technical and outsourcing choices. This book covers, in depth, the processes and systems necessary to ensure that an e-tail or B2B commerce site can deliver its product to the customer in a quick, cost-effective and traceable manner --from the moment the customer clicks the "buy" button to the instant it is in the customer's hands, plus the after-sales issues -- returns, technical support, warranties, etc.

The book also explores the virtual world of e-business as its processes merge with the day-to-day realities of commerce: procurement, inventory management, supply chain management, order fulfillment and delivery of products to global customers.

A first class logistics and fulfillment management system brings numerous efficiencies and cost-savings through data sharing, collaboration and value chain visibility -- for both the B2B and the e-tail models. This is the first book to address the full impact of logistics and fulfillment and to take on how an e-business can handle the challenges all enterprises face when moving their business systems and processes online -- for good logistics is good e-business!

Janice Reynolds is a writer, editor, speaker and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of "The Complete E-Commerce Book". She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the "E-commerce Expert" on Allbusiness.com. She also consults with numerous established companies concerning their Internet ventures.

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the "E-commerce Expert" on Allbusiness.com. She also consults with established companies concerning their technical needs.

商品描述(中文翻譯)

描述：

物流與履行管理雖然不華麗、複雜且成本高昂，但它是決定電子商務是否能夠獲利的主要因素之一。

許多企業（無論大小）在未充分考慮物流與履行系統的情況下，匆忙進入電子商務模式。

本書作者引導讀者穿越技術與外包選擇的迷宮。本書深入探討了確保電子零售或B2B商務網站能夠以快速、具成本效益且可追蹤的方式將產品交付給客戶所需的流程與系統——從客戶點擊「購買」按鈕的那一刻起，到產品在客戶手中之時，以及售後問題——退貨、技術支援、保固等。

本書還探討了電子商務的虛擬世界，因為其流程與日常商務現實相融合：採購、庫存管理、供應鏈管理、訂單履行及產品交付給全球客戶。

一個一流的物流與履行管理系統透過數據共享、協作和價值鏈可見性，為B2B和電子零售模式帶來了眾多效率和成本節省。本書是第一本全面探討物流與履行影響的書籍，並探討電子商務如何應對所有企業在將其商業系統和流程上線時所面臨的挑戰——因為良好的物流就是良好的電子商務！

Janice Reynolds是一位資訊科技及網際網路/內部網路的作家、編輯、演講者和顧問。在1995年創立自己的顧問公司之前，Reynolds女士曾是紐約市一家大型律師事務所的訴訟經理。她是《The Complete E-Commerce Book》的作者。她編輯了多本技術書籍並領導了幾個電子商務開發團隊。Reynolds女士作為Allbusiness.com的「電子商務專家」，為眾多新創企業提供建議。她還為多家成熟公司提供有關其網際網路業務的顧問服務。

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