Virtual Selling: A Quick-Start Guide to Leveraging Video, Technology, and Virtual Communication Channels to Engage Remote Buyers and Cl
暫譯: 虛擬銷售:利用視頻、技術和虛擬溝通渠道快速啟動以吸引遠程買家和客戶的指南
Blount, Jeb
- 出版商: Wiley
- 出版日期: 2020-07-28
- 售價: $1,190
- 貴賓價: 9.5 折 $1,131
- 語言: 英文
- 頁數: 400
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119742714
- ISBN-13: 9781119742715
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商品描述
And just like that, everything changed . . .
A global pandemic. Panic. Social distancing. Working from home.
In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.
To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.
Overnight, virtual selling became the new normal. Now, it is here to stay.
Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.
Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.
Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:
- How to leverage human psychology to gain more influence on video calls
- The seven technical elements of impactful video sales calls
- The five human elements of highly effective video sales calls
- How to overcome your fear of the camera and always be video ready
- How to deliver engaging and impactful virtual demos and presentations
- Powerful video messaging strategies for engaging hard to reach stakeholders
- The Four-Step Video Prospecting Framework
- The Five-Step Telephone Prospecting Framework
- The LDA Method for handling telephone prospecting objections
- Advanced email prospecting strategies and frameworks
- How to leverage text messaging for prospecting and down pipeline communication
- The law of familiarity and how it takes the friction out of virtual selling
- The 5C's of Social Selling
- Why it is imperative to become proficient with reactive and proactive chat
- Strategies for direct messaging - the Swiss Army Knife of virtual selling
- How to leverage a blended virtual/physical selling approach to close deals faster
As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.
Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.
商品描述(中文翻譯)
就這樣,一切都改變了……
全球疫情。恐慌。社交距離。居家工作。
在一瞬間,我們從快樂時光轉變為虛擬快樂時光。從會議轉變為虛擬會議。從銷售轉變為虛擬銷售。
為了保持競爭力,銷售和商業專業人士必須改變與潛在客戶和客戶互動的方式。
虛擬銷售一夜之間成為新常態。現在,它將持續存在。
虛擬銷售可能具有挑戰性。建立人與人之間的聯繫更為困難。對於技術和數位工具感到畏懼是很自然的。當攝影機對準我們的時候,幾乎沒有人不會感到一陣不安。
然而,虛擬銷售是強大的,因為它使你能夠在更短的時間內以更低的成本接觸更多的潛在客戶和客戶,同時縮短銷售週期。
虛擬銷售是利用基於視頻的技術和虛擬通訊渠道來接觸潛在客戶、推進管道機會和達成交易的權威指南。你將學習一個完整的系統,將視頻、電話、簡訊、即時聊天、社交媒體和直接消息整合到你的銷售過程中,以提高生產力並縮短銷售週期。
Jeb Blount,當代最受推崇的銷售培訓師之一,將教你:
1. 如何利用人類心理學在視頻通話中獲得更多影響力
2. 影響力視頻銷售通話的七個技術要素
3. 高效視頻銷售通話的五個人性要素
4. 如何克服對攝影機的恐懼,隨時準備好進行視頻
5. 如何提供引人入勝且有影響力的虛擬演示和展示
6. 吸引難以接觸的利益相關者的強大視頻消息策略
7. 四步視頻潛在客戶開發框架
8. 五步電話潛在客戶開發框架
9. 處理電話潛在客戶開發異議的LDA方法
10. 高級電子郵件潛在客戶開發策略和框架
11. 如何利用簡訊進行潛在客戶開發和後續溝通
12. 熟悉法則及其如何減少虛擬銷售的摩擦
13. 社交銷售的5C
14. 為什麼熟練掌握反應式和主動式聊天至關重要
15. 直接消息的策略 - 虛擬銷售的瑞士軍刀
16. 如何利用混合虛擬/實體銷售方法更快地達成交易
當你深入這些強大的見解,並隨著每一章的進展,你將對通過虛擬通訊渠道有效接觸潛在客戶和客戶的能力越來越有信心。隨著這種新獲得的信心,你的成功和收入將會飆升。
繼承他暢銷書籍People Buy You、Fanatical Prospecting、Sales EQ、Objections和Inked的成功,Jeb Blount的虛擬銷售將他客戶所採用的相同策略——這些客戶是世界上最負盛名的組織——直接交到你的手中。
作者簡介
JEB BLOUNT is an acclaimed thought leader on sales, leadership, and customer experience--affectionately called the "hardest working man in sales." He is an international bestselling author of twelve books, including Fanatical Prospecting, Sales EQ, Objections, and Inked. Through his global training organization Sales Gravy, Jeb and his team help companies of all sizes accelerate sales productivity and revenue growth fast.
作者簡介(中文翻譯)
傑布·布朗特(JEB BLOUNT) 是一位備受推崇的銷售、領導力和客戶體驗思想領袖,親切地被稱為「銷售界最勤奮的人」。他是十二本國際暢銷書的作者,包括 狂熱的潛在客戶開發(Fanatical Prospecting)、銷售情商(Sales EQ)、異議(Objections) 和 墨跡(Inked)。透過他的全球培訓機構 Sales Gravy,傑布和他的團隊幫助各種規模的公司快速提升銷售生產力和收入增長。