Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
暫譯: 重新人性化您的業務:個人化影片如何加速銷售並提升客戶體驗

Beute, Ethan, Pacinelli, Stephen

  • 出版商: Wiley
  • 出版日期: 2019-04-16
  • 售價: $1,140
  • 貴賓價: 9.5$1,083
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119576261
  • ISBN-13: 9781119576266
  • 海外代購書籍(需單獨結帳)

商品描述

Accelerate sales and improve customer experience

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

Rehumanize Your Business explains how to dramatically improve relationships and results with your customers, prospects, employees, and recruits by adding personal videos to emails, text messages, and social messages. It explains the what, why, and how behind this new movement toward simple, authentic videos--and when to replace some of your plain, typed-out communication with webcam and smartphone recordings.

- Restore face-to-face communication for clarity and connection

- Add a personal, human touch to your emails and other messages

- Meet people who've sent thousands of videos

- Learn to implement your own video habit in an easy, time-saving way
- Boost your replies, appointments, conversion, referrals, and results dramatically

If you're ready to influence, teach, sell, or serve in a more personal way, Rehumanize Your Business is your guide.

商品描述(中文翻譯)

**加速銷售並改善客戶體驗**

每天,大多數專業人士都將他們最重要的訊息託付給一種無法建立信任、提供差異化或清晰溝通的交流方式。很容易將電子郵件、簡訊、語音郵件甚至社交訊息的龐大數量視為降低回覆率和減少有效性的問題。但這種無面孔的交流方式也是罪魁禍首。

《重新人性化您的業務》解釋了如何通過在電子郵件、簡訊和社交訊息中添加個人視頻,顯著改善與客戶、潛在客戶、員工和招聘對象的關係和結果。它解釋了這一新運動背後的什麼、為什麼和如何——以及何時用網路攝影機和智能手機錄製來取代一些普通的文字交流。

- 恢復面對面溝通以增進清晰度和連結
- 為您的電子郵件和其他訊息增添個人化的人性化觸感
- 認識那些已發送數千個視頻的人
- 學習以簡單、省時的方式實施自己的視頻習慣
- 顯著提升您的回覆、約會、轉換、推薦和結果

如果您準備以更個人化的方式影響、教學、銷售或服務,《重新人性化您的業務》將是您的指南。

作者簡介

ETHAN BEUTE is VP of Marketing at BombBomb. He's collected and told personal video success stories in hundreds of blog posts, in dozens of webinars, podcasts, and stage presentations, and in countless conversations. He led marketing inside local television stations in Chicago, Grand Rapids, and Colorado Springs.

STEPHEN PACINELLI is the CMO at BombBomb. For nearly a decade, he's implemented personal video within multiple sales teams. Pacinelli was a National Sales Manager, Vice President of Events, and National Speaker for Realtor.com. He's delivered presentations to more than 1,000 audiences.

作者簡介(中文翻譯)

ETHAN BEUTE 是 BombBomb 的行銷副總裁。他在數百篇部落格文章、數十場網路研討會、播客和舞台演講中收集並講述了個人影片成功故事,並在無數次對話中分享這些故事。他曾在芝加哥、大急流城和科羅拉多斯普林斯的地方電視台負責行銷工作。

STEPHEN PACINELLI 是 BombBomb 的首席行銷官。在近十年的時間裡,他在多個銷售團隊中實施了個人影片。Pacinelli 曾擔任 Realtor.com 的全國銷售經理、活動副總裁和全國演講者。他已向超過 1,000 名觀眾進行過演講。