Sales Badassery: Kick Ass. Take Names. Crush the Competition.
暫譯: 銷售高手:勇往直前,記住名字,擊潰競爭對手。

Rumbauskas, Frank J.

  • 出版商: Wiley
  • 出版日期: 2019-04-16
  • 售價: $1,140
  • 貴賓價: 9.5$1,083
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119546346
  • ISBN-13: 9781119546344
  • 海外代購書籍(需單獨結帳)

商品描述

Turn the tables on the social dynamics of sales--stop chasing prospects and start closing deals

Sales Badassery Kick Ass. Take Names. Crush the Competition is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on its head to shift all the power to you. The common myth of sales strategy tells you to approach a prospect from a position of deference--they hold the superior position, forcing you to supplicate, beg, make undue concessions, and be at their beck and call during and after the sale. This indispensable work shows you that levelling the playing field is not enough, you need to slant it in your direction. The innovative Sales Badassery philosophy enables you to turn yourself into an unstoppable sales powerhouse, taking no prisoners along the way.

Best-selling author Frank Rumbauskas has distilled years of successful sales experience into an effective sales philosophy. This invaluable book provides the tools and guidance for transforming ordinary salespeople into top-level businesspersons. Regardless of what you sell, the proven techniques of this essential resource will empower you to:

  • Transform yourself into a Sales Badass, respected by your customers and feared by your competitors
  • Stop sucking up to your prospects and never accept the word "no"
  • Adopt a zero-tolerance policy for disrespectful and unreasonable customers
  • Convert customers into colleagues to expand your contacts and increase referrals

Sales Badassery: Kick Ass. Take Names. Crush the Competition is a must-read for everyone tired of chasing prospects and selling their souls for the sake of a sale. This transformative approach to sales will enable you leverage your power, conquer your competitors, and steer your goals in the direction you always wanted.

商品描述(中文翻譯)

轉變銷售的社交動態——停止追逐潛在客戶,開始成交

《銷售霸主:踢爆對手,記住名字,壓制競爭》是一本不拘泥於形式的指南,旨在徹底改變你對銷售的態度,顛覆舊有的做法,將所有權力轉移到你身上。銷售策略的常見迷思告訴你,應該以恭敬的姿態接觸潛在客戶——他們處於優越的位置,迫使你屈從、乞求、做出不必要的讓步,並在銷售過程中及之後隨時聽候他們的差遣。本書不可或缺的內容告訴你,平衡競爭環境是不夠的,你需要將其傾斜向你這一方。創新的《銷售霸主》理念使你能夠將自己變成一個不可阻擋的銷售強者,過程中不留活口。

暢銷書作者 Frank Rumbauskas 將多年成功的銷售經驗提煉成一套有效的銷售理念。這本寶貴的書籍提供了將普通銷售人員轉變為頂尖商業人士的工具和指導。無論你銷售什麼,這本必備資源的經驗技巧將使你能夠:

- 將自己轉變為一位銷售霸主,受到客戶的尊重,令競爭對手畏懼
- 停止對潛在客戶的迎合,永遠不接受「不」這個字
- 對不尊重和不合理的客戶採取零容忍政策
- 將客戶轉變為同事,擴展你的聯絡網並增加推薦

《銷售霸主:踢爆對手,記住名字,壓制競爭》是每一位厭倦追逐潛在客戶和為了成交而出賣靈魂的人的必讀之作。這種變革性的銷售方法將使你能夠利用自己的力量,征服競爭對手,並將你的目標引導到你一直想要的方向。

作者簡介

FRANK J. RUMBAUSKAS is the author of Selling Sucks, The Never Cold Call Again Online Playbook, and the New York Times bestseller Never Cold Call Again! Frank spent the first half of his sales career cold calling. Finally, after years of effort, he perfected a system of lead-generation techniques that catapulted him to the top of sales at Lucent Technologies, and has since changed the lives of countless salespeople around the world.

作者簡介(中文翻譯)

FRANK J. RUMBAUSKAS 是《Selling Sucks》、《The Never Cold Call Again Online Playbook》以及《Never Cold Call Again!》這本紐約時報暢銷書的作者。Frank 在銷售生涯的前半段時間專注於冷電話銷售。經過多年的努力,他終於完善了一套潛在客戶開發技術,這使他在 Lucent Technologies 的銷售業績名列前茅,並且改變了全球無數銷售人員的生活。