Knockout Networking for Financial Advisors and Other Sales Producers: More Prospects, More Referrals, More Business
Goldberg, Michael
- 出版商: Wiley
- 出版日期: 2020-04-07
- 定價: $998
- 售價: 8.0 折 $798
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1119649099
- ISBN-13: 9781119649090
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相關分類:
投資理財 Investment、行銷/網路行銷 Marketing
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商品描述
Knock Out Networking for Financial Advisors is the only book written for sales producers in the insurance and financial services industry focused on making more "connections" through networking
Boxers need to make more connections to win in the ring.
Sales producers need to make more connections to grow their business
Here's the truth Almost 90% of financial advisors fail at being financial advisors. Why? Because advisors, brokers, reps, and agents need tosee more people to make more sales appointments. And nobody in their firm, agency, branch, or shop trains them how
As a financial advisor (or other type of sales producer ) how can you attract more prospects to your pipeline?
Knock Out Networking for Financial Advisors will be your guide. Author Michael Goldberg is a networking specialist, speaker, trainer, author (and boxer ) focused on helping financial advisors, brokers, agents, reps, wholesalers, and other sales producers grow their business or practice through networking.
This book covers everything you need to know about going to the right places, saying the right things, and meeting the right people--absolutely mandatory for a financial advisor or sales producer that's serious about making more and better connections
The result? More prospects, more referrals, and more business
Most advisors and sales producers are not born networkers; they develop the skills and confidence through education, training, practice, and having a positive attitude.
In this "must read if you're a financial advisor" book, you will learn how to:
- Confidently meet and greet new people in business settings
- Further define Target Market to establish more and better connections
- Deliver a "knock-out" elevator speech (not a script )
- Generate more prospects and referrals from current client base
- Establish important relationships generating more business opportunities
Bottom line, networking is the most effective way to attract more prospects, more referrals, and more business to your corner. Remember--keep the left up
商品描述(中文翻譯)
《金融顧問的網絡拓展》是唯一一本針對保險和金融服務行業的銷售人員撰寫的書籍,專注於通過網絡拓展建立更多「聯繫」。
拳擊手需要建立更多聯繫才能在比賽中取勝。
銷售人員需要建立更多聯繫來發展業務。
事實是,近90%的金融顧問無法成功成為優秀的金融顧問。為什麼?因為顧問、經紀人、代表和代理商需要見更多人才能安排更多銷售約會。而他們所在的公司、機構、分支機構或店鋪都沒有為他們提供相應的培訓。
作為一名金融顧問(或其他類型的銷售人員),您如何吸引更多潛在客戶進入您的銷售渠道?
《金融顧問的網絡拓展》將成為您的指南。作者邁克爾·戈德堡是一位網絡拓展專家、演講者、培訓師、作家(還是拳擊手),致力於幫助金融顧問、經紀人、代理商、代表、批發商和其他銷售人員通過網絡拓展來發展業務或實踐。
這本書涵蓋了您需要了解的一切,包括「去對的地方、說對的話、遇到對的人」,這對於那些真正希望建立更多且更好聯繫的金融顧問或銷售人員來說絕對是必不可少的。
結果呢?更多潛在客戶、更多轉介和更多業務。
大多數顧問和銷售人員並非天生的網絡拓展者;他們通過教育、培訓、實踐和擁有積極的態度來發展這些技能和信心。
在這本「如果你是金融顧問,必讀」的書中,您將學到以下內容:
- 在商業場合自信地與新人見面和交談
- 進一步定義目標市場,建立更多且更好的聯繫
- 提供一個「致命一擊」的電梯演講(而不是一個腳本)
- 從現有客戶群體中產生更多潛在客戶和轉介
- 建立重要的關係,產生更多業務機會
總之,網絡拓展是吸引更多潛在客戶、轉介和業務進入您的圈子的最有效方式。記住,保持左手護住臉部。