Facebook Marketing All-in-One For Dummies, 3/e (Paperback)

Andrea Vahl, John Haydon, Jan Zimmerman

  • 出版商: Hungry Minds
  • 出版日期: 2014-08-18
  • 售價: $1,410
  • 貴賓價: 9.5$1,340
  • 語言: 英文
  • 頁數: 792
  • 裝訂: Paperback
  • ISBN: 1118816188
  • ISBN-13: 9781118816189
  • 相關分類: 行銷/網路行銷 Marketing
  • 下單後立即進貨 (約1~3週)

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商品描述

Reach your customers with the latest Facebook marketing strategies

Facebook Marketing All-in-One For Dummies, 3rd Edition is a detailed resource for businesses, brands, and people who are interested in promoting themselves, their goods, and their services on Facebook. Fully updated to cover new Facebook features, this new Third Edition includes guidance on Graph Search, the updated News Feed design, cover photo rules, advertising changes, updated mobile apps, and more. Examples and case studies illustrate best practices, and the book provides step-by-step guidance on creating a successful Facebook marketing campaign, from setting up a fan page to analyzing results.

Facebook is considered the most fully-engaged social media platform for most marketers. With more than a billion users who comment over 3.2 billion times per day, Facebook provides a ready and willing customer base to businesses savvy enough to take advantage. Facebook Marketing All-in-One For Dummies, 3rd Edition walks you through the creation of a customized fan page, and guides you through interacting with fans and building a community around your brand. The book explains Facebook applications and Facebook advertising, and shows you how to make Facebook come alive.

  • Learn how to claim your presence on Facebook
  • Build pages to engage, retain, and sell to customers
  • Discover advanced Facebook marketing tactics
  • Find out why measuring, monitoring, and analyzing are important

Create and curate engaging content, including photos, video, contests, and more, and watch your fan base grow. Social media marketing is a major force in the success of a business, and Facebook is at the forefront of it all. Facebook Marketing All-in-One For Dummies, 3rd Edition provides the guidance and information you need to get in there and claim your space.

商品描述(中文翻譯)

「使用最新的Facebook營銷策略與您的客戶接觸」

《Facebook營銷全能手冊》第三版是一本詳細的資源,針對有興趣在Facebook上推廣自己、商品和服務的企業、品牌和個人。這本全新的第三版已經更新,包括對新的Facebook功能的介紹,如Graph Search、更新的新聞動態設計、封面照片規則、廣告變化、更新的行動應用程式等。書中通過實例和案例研究展示最佳實踐,並提供了從建立粉絲專頁到分析結果的成功Facebook營銷活動的逐步指導。

對於大多數營銷人員來說,Facebook被認為是最具參與度的社交媒體平台。每天有超過10億用戶在Facebook上發表超過32億次評論,對於足夠聰明以利用這一億萬用戶的企業來說,Facebook提供了一個隨時可用且願意的客戶群體。《Facebook營銷全能手冊》第三版將引導您創建一個定制的粉絲專頁,並指導您與粉絲互動,建立圍繞您品牌的社群。本書解釋了Facebook應用程式和Facebook廣告,並向您展示如何讓Facebook活躍起來。

學習如何在Facebook上建立您的存在,建立能夠吸引、保留和銷售給客戶的專頁,發現高級的Facebook營銷策略,了解為什麼測量、監控和分析很重要。

創建和管理引人入勝的內容,包括照片、視頻、競賽等,並觀察您的粉絲基數增長。社交媒體營銷是企業成功的重要力量,而Facebook正處於其中的前沿。《Facebook營銷全能手冊》第三版提供了您進入其中並佔據您空間所需的指導和信息。

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