Instagram for Business for Dummies
暫譯: Instagram 商業應用入門指南

Herman, Jenn, Butow, Eric, Walker, Corey

  • 出版商: For Dummies
  • 出版日期: 2021-01-20
  • 售價: $1,300
  • 貴賓價: 9.5$1,235
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1119696593
  • ISBN-13: 9781119696599
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Put your best brand story in front of 1+ billion users

One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active monthly users and its powerful business tools--including shoppable posts, devoted business profiles, and advanced analytics--and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.

The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.

  • Set up your account, profile, and analytics
  • Upload content and get smart with IG Stories and live video
  • Build and target paid advertising
  • Master the art of the hashtag

Whatever your current Instagram skill-level, there's always somewhere new to take you're the story of your business--and there's no better way to begin a gripping new chapter in that story than with this book.

商品描述(中文翻譯)

將您最佳的品牌故事呈現在超過10億用戶面前

作為主要社交媒體平台中最具社交活力的之一,Instagram 擁有最高的品牌互動率。再加上該應用程式超過10億的每月活躍用戶以及其強大的商業工具,包括可購買的貼文、專屬的商業檔案和先進的分析工具,您將擁有一個不可錯過的機會,講述一個引人入勝的故事,讓您與客戶建立聯繫,並使您的業務成為他們社交媒體生活中不可或缺的一部分。

最新版本的Instagram For Business For Dummies將幫助您了解如何展示您的產品、塑造您的敘事,並收集有關客戶如何體驗和反應您業務的見解。這本書由三位 Instagram 和行銷專家以簡單實用的語言呈現,您將迅速從設置帳戶和檔案開始,進而應用策略撰寫成功的標題,並創建能夠吸引高度參與的客戶的內容。


  • 設置您的帳戶、檔案和分析工具

  • 上傳內容,並善用 IG Stories 和直播視頻

  • 建立並針對付費廣告

  • 掌握標籤的藝術

無論您目前的 Instagram 技能水平如何,總有新的地方可以帶領您的業務故事前進,而開始這個故事的新篇章的最佳方式就是這本書。

作者簡介

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert.

Eric Butow is the owner of Butow Communications Group and the author of 30+ tech and computing books.

Corey Walker is a marketing strategist and owner of The Marketing Specialist.

作者簡介(中文翻譯)

Jenn Herman 是一位社交媒體顧問、演講者,以及全球知名的 Instagram 專家。
Eric Butow 是 Butow Communications Group 的擁有者,也是 30 多本科技與計算書籍的作者。
Corey Walker 是一位行銷策略師及 The Marketing Specialist 的擁有者。

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