The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer
暫譯: 精實數位轉型方法：從客戶到程式碼，再從程式碼到客戶
Caseau, Yves
- 出版商: Productivity Press
- 出版日期: 2022-05-02
- 售價: $4,910
- 貴賓價: 9.5 折 $4,665
- 語言: 英文
- 頁數: 226
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1032225025
- ISBN-13: 9781032225029
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商品描述
The Lean Approach to Digital Transformation: From Customer to Code and From Code to Customer is organized into three parts that expose and develop the three capabilities that are essential for a successful digital transformation:
1. Understanding how to co-create digital services with users, whether they are customers or future customers. This ability combines observation, dialogue, and iterative experimentation. The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly customer-centric, from observation and listening to co-development. The revolution of the digital age of the 21st century is that customer orientation is more imperative -- the era of abundance, usages rate of change, complexity of experiences, and shift of power towards communities -- are easier, using digital tools and digital communities.
2. Developing an information system (IS) that is the backbone of the digital transformation - called "exponential information system" to designate an open IS (in particular on its borders), capable of interfacing and combining with external services, positioned as a player in software ecosystems and built for processing scalable and dynamic data flows. The exponential information system is constantly changing and it continuously absorbs the best of information processing technology, such as Artificial Intelligence and Machine Learning.
3. Building software "micro-factories" that produce service platforms, which are called "Lean software factories." This "software factory" concept covers the integration of agile methods, tooling and continuous integration and deployment practices, a customer-oriented product approach, and a platform approach based on modularity, as well as API-based architecture and openness to external stakeholders. This software micro-factory is the foundation that continuously produces and provides constantly evolving services.
These three capabilities are not unique or specific to this book, they are linked to other concepts such as agile methods, product development according to lean principles, software production approaches such as CICD (continuous integration and deployment) or DevOps. This book weaves a common frame of reference for all these approaches to derive more value from the digital transformation and to facilitate its implementation.
The title of the book refers to the "lean approach to digital transformation" because the two underlying frameworks, Lean Startup and Lean Software Factory, are directly inspired by Lean, in the sense of the Toyota Way. The Lean approach is present from the beginning to the end of this book -- it provides the framework for customer orientation and the love of a job well done, which are the conditions for the success of a digital transformation.
商品描述(中文翻譯)
《精實數位轉型方法：從客戶到程式碼，從程式碼到客戶》分為三個部分，揭示並發展成功數位轉型所需的三項能力：
1. 理解如何與使用者共同創造數位服務，無論他們是現有客戶還是潛在客戶。這項能力結合了觀察、對話和迭代實驗。本書提出的方法基於精實創業（Lean Startup）方法，並結合了設計思維（Design Thinking）和增長駭客（Growth Hacking）的擴展視野。企業必須真正以客戶為中心，從觀察和傾聽到共同開發。21世紀數位時代的革命在於客戶導向變得更加迫切——在這個豐富的時代，使用率的變化、經驗的複雜性以及權力向社群的轉移，透過數位工具和數位社群變得更加容易。
2. 開發一個作為數位轉型支柱的信息系統（IS），稱為「指數信息系統」（exponential information system），以指稱一個開放的IS（特別是在其邊界上），能夠與外部服務進行介面和結合，並作為軟體生態系統中的一個參與者，專為處理可擴展和動態數據流而建。指數信息系統不斷變化，並持續吸收信息處理技術的最佳成果，如人工智慧（Artificial Intelligence）和機器學習（Machine Learning）。
3. 建立生產服務平台的「微工廠」，稱為「精實軟體工廠」（Lean software factories）。這一「軟體工廠」概念涵蓋了敏捷方法、工具和持續集成與部署實踐的整合，以客戶為導向的產品方法，以及基於模組化的平臺方法，還有基於API的架構和對外部利益相關者的開放。這個軟體微工廠是持續生產和提供不斷演變的服務的基礎。
這三項能力並非本書獨有或特定的，它們與其他概念如敏捷方法、根據精實原則的產品開發、CICD（持續集成和部署）或DevOps等軟體生產方法相關。本書編織了一個共同的參考框架，以從數位轉型中獲得更多價值並促進其實施。
本書的標題提到「精實數位轉型方法」，因為兩個基礎框架，精實創業和精實軟體工廠，直接受到精實（Lean）的啟發，這在豐田之道（Toyota Way）中有所體現。精實方法貫穿本書的始終——它提供了以客戶為導向和對優質工作的熱愛的框架，這些都是數位轉型成功的條件。
作者簡介
Yves Caseau has been the Director of Information Systems for the Michelin Group since October 2017. He was previously the Digital Director of the AXA Group, in charge of the development of innovative digital applications and IT coordination in the digital domain.
He was Deputy CEO of Technologies, Services and Innovation of Bouygues Telecom from 2007 to 2013, in particular in charge of the development of new products for the fixed network. He was the CIO (Director of Information Systems) of Bouygues Telecom from 2001 to 2006. He taught the course "Theory and practice of information systems" at Polytechnique and frequently speaks as a guest speaker on architecture. information systems.
Yves devoted the first part of his scientific career - which began at the Marcoussis Laboratories of Alcatel-Alstom - to software engineering, object programming, and artificial intelligence. He then turned to research operations in the 1990s at Telcordia (USA) then in the Bouygues Group, which he joined in 1994.
A former student of ENS (Ulm), Yves Caseau holds a doctorate and an authorization to supervise research in computer science (Paris XI and Paris VII), as well as an MBA from the College of Engineers. He is a member of the Academy of Technologies and author of three books at Dunod: Urbanization, BPM and SOA (2005), Performance of the Information System (2007), and Process and Enterprise 2.0 (2011).
作者簡介(中文翻譯)
Yves Caseau 自 2017 年 10 月以來擔任米其林集團的信息系統總監。他之前是 AXA 集團的數位總監，負責創新數位應用程式的開發及數位領域的 IT 協調。
他於 2007 年至 2013 年擔任 Bouygues Telecom 的技術、服務與創新副執行長，特別負責固定網路新產品的開發。他於 2001 年至 2006 年擔任 Bouygues Telecom 的 CIO（信息系統總監）。他曾在法國高等工藝學院教授「信息系統的理論與實踐」課程，並經常作為嘉賓演講者發表有關信息系統架構的演講。
Yves 將其科學職業生涯的第一部分——始於 Alcatel-Alstom 的 Marcoussis 實驗室——專注於軟體工程、物件程式設計和人工智慧。隨後，他於 1990 年代轉向 Telcordia（美國）及隨後的 Bouygues 集團進行研究業務，並於 1994 年加入該集團。
Yves Caseau 是 ENS（烏爾姆）的前學生，擁有計算機科學博士學位及研究指導資格（巴黎 XI 和巴黎 VII），以及工程學院的 MBA。他是技術學院的成員，並在 Dunod 出版了三本書：城市化、BPM 和 SOA（2005 年）、信息系統的性能（2007 年）以及流程與企業 2.0（2011 年）。
