Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)

Joe Teixeira

Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)

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商品描述

Get the most out of Google's trifecta of tools and optimize your Web presence!

Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.

Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more.

  • Brings you up to speed on Google AdWords, Analytics, and Website Optimizer
  • Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence
  • Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking
  • Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more

Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

商品描述(中文翻譯)

充分利用Google的三大工具，優化您的網路存在！

精明的行銷人員總是在尋找吸引和保留網路客戶的新方法。Google的一系列線上工具以及這本專家指南中的技巧和建議，將幫助您揭開在數位時代經營業務的神秘面紗。

首先學習Google AdWords、Analytics和Website Optimizer的基礎知識，然後發現如何將這三個強大的工具結合使用，幫助您追蹤、提取和分析數據並進行必要的改變。主題包括每次點擊廣告的成本、轉換追蹤、如何應用所學等等。

本書內容包括：
- 讓您熟悉Google AdWords、Analytics和Website Optimizer
- 展示如何單獨使用每個工具，然後將它們作為一個強大的三位一體來追蹤、分析和優化您的網路存在
- 主題包括CPC（每次點擊成本）的基礎知識，以及如何使用Google的Ad Planner、AdWords Editor和轉換追蹤
- 講解如何在您的網站中安裝追蹤代碼，可用的報告以及如何使用它們，測試、應用所學等等

開始利用Google工具以及本專家指南中的見解和技巧，提高投資回報率、網路銷售和網站流量品質。

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