Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Paperback)

Stephen P. Anderson

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商品描述

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

商品描述(中文翻譯)

當你建立了一個很棒的網站或應用程式,但似乎沒有人在意時,會發生什麼事情呢?你如何讓人們停留足夠長的時間來看看你的服務可能有價值在哪裡?在《誘人的互動設計》一書中,演講者和作者Stephen P. Anderson根據誘惑的階段,提出了一種新的設計網站和互動的方法。這本設計精美的書籍探討了人們行動的動機。

主題包括:
- 美學、美感和行為:為什麼引人注目的視覺效果能吸引我們的注意力?情感如何影響判斷和行為?
- 嬉戲誘惑:如何在當下創造嬉戲的參與感?為什麼偶然性、興奮、獎勵和其他愉悅對於良好的體驗至關重要?
- 細微的誘惑藝術:如何通過清晰而暗示性的語言讓人們感到輕鬆?有哪些微妙的方式可以影響行為,讓人們從意圖轉向行動?
- 誘惑的遊戲:在第一次接觸之後,如何持續激勵人們?從學習理論或遊戲設計中可以獲得哪些教訓?

書中融入了心理學原理,並附有數十個示例,展示了這些技巧如何取得巨大成功。此外,每個章節還包括對有影響力的網頁和互動設計師的訪談。