Industrial Organization and the Digital Economy (Hardcover)

Gerhard Illing, Martin Peitz

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Digital technology has dramatically changed the structure of many industrial sectors. The rise of the Internet and increased broadband access have given rise to new business models and strategies for firms dealing with both electronic and physical goods. Industrial Organization and the Digital Economy focuses on changes in the two industries most affected by the new technology: software and music. The book offers the theoretical and factual grounding necessary for understanding the changes in industrial organization brought about by the digital economy, with the chapters together providing an accessible and interesting cross-fertilization of fact and theory. Moreover, two chapters demonstrate the relevance of the emerging literature on two-sided markets for the digital economy.

The contributors consider such topics as the innovation value of software; empirical evidence and theoretical analysis regarding the impact of file sharing on music sales; the ability of firms to modify their products and offer them in different versions; the practice of preannouncing information goods; the effects of electronic commerce on both consumers and retailers; and price-setting by electronic mediators. The studies in Industrial Organization and the Digital Economy provide a valuable starting point for future research on other aspects of the subject, including the open-source movement and trust and reputation.

 

Table of Contents

1. Industrial Organization and the Digital Economy
Gerhard Illing and Martin Peitz
  
2. Software Patents
Chaim Fershtman and Neil Gandal 11
 
3. Software Platforms
David S. Evans, Andrei Hagiu and Richard Schmalensee 31
 
4. Digital Music
Martin Peitz and Patrick Waelbroeck 71
 
5. Economists Examine File Sharing and Music Sales
Stan J. Liebowitz 145
 
6. Versioning Information Goods
Paul Belleflamme 175
 
7. Preannouncing Information Goods
Jay Pil Choi, Eirik Gaard Kristiansen and Jae Nahm 207
 
8. Copyright Enforcement in the Digital Era
Amit Gayer and Oz Shy 229
 
9. Diffusion of Electronic Commerce
Emin M. Dinlersoz and Pedro Pereira 241
 
10. Two-Sided Markets and Electronic Intermediaries
Bruno Jullien 273
 
 Contributors 303
 
 Index

商品描述(中文翻譯)

描述

數位技術已經大幅改變了許多產業部門的結構。互聯網的興起和寬頻訪問的增加,為處理電子和實體商品的企業帶來了新的商業模式和策略。《產業組織與數位經濟》專注於新技術影響最大的兩個行業:軟體和音樂。本書提供了理論和事實基礎,以便理解數位經濟所帶來的產業組織變革,各章節共同提供了易於理解且有趣的事實和理論交叉。此外,兩章節展示了新興雙邊市場文獻對數位經濟的相關性。貢獻者們討論了軟體創新價值、關於檔案共享對音樂銷售影響的實證證據和理論分析、企業修改產品並以不同版本提供的能力、預先公佈信息商品的實踐、電子商務對消費者和零售商的影響,以及電子中介的定價。《產業組織與數位經濟》中的研究為未來研究提供了有價值的起點,包括開源運動、信任和聲譽等主題。

目錄

1. 產業組織與數位經濟
Gerhard Illing 和 Martin Peitz

2. 軟體專利
Chaim Fershtman 和 Neil Gandal

3. 軟體平台
David S. Evans, Andrei Hagiu 和 Richard Schmalensee

4. 數位音樂
Martin Peitz 和 Patrick Waelbroeck

5. 經濟學家研究檔案共享和音樂銷售
Stan J. Liebowitz

6. 版本化信息商品
Paul Belleflamme

7. 預先公佈信息商品
Jay Pil Choi, Eirik Gaard Kristiansen 和 Jae Nahm

8. 數位時代的版權執法
Amit Gayer 和 Oz Shy

9. 電子商務的擴散
Emin M. Dinlersoz 和 Pedro Pereira

10. 雙邊市場和電子中介
Bruno Jullien

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