Writing for Visual Media, 2/e (Paperback)
暫譯: 視覺媒體寫作,第2版(平裝本)
Anthony Friedmann
- 出版商: Focal Press
- 出版日期: 2006-05-19
- 定價: $1,200
- 售價: 5.0 折 $600
- 語言: 英文
- 頁數: 392
- 裝訂: Paperback
- ISBN: 024080726X
- ISBN-13: 9780240807263
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Description
This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes you from basic concepts to a first level of practice through explicit methods that train you to consistently identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games. This book will make you aware of current electronic writing tools and scriptwriting software through a companion DVD, which offers links to demos and enriches the content of the printed book with video, audio, and sample scripts. Scripts are linked to video clips that are the produced result of the words on a script page. The DVD demonstrates the visual language of scriptwriting (shots, basic camera movement, transitions, etc.) discussed in the book by means of an interactive, illustrated glossary (video and stills) of terms and concepts.
Table of Contents
Part I: Defining the Problem 1. Describing One Medium Through Another 2. Describing Sight and Sound 3. The Stages of Script Development 4. A Seven-Step Method for Developing a Creative Concept
Part II: Solving Communication Problems with Visual Media 5. Ads, PSA's, and Billboards 6. Corporate Communications 7. Training, Instructional, and Educational Video 8. Documentaries and Non-fictional Narratives
Part III: Entertaining with Visual Media 9. Dramatic Structure and Form 10. Writing Techniques for Long-Form Scripts 11. Adaptation (NEW CHAPTER) 12. Television Series, Sitcoms, and Soaps
Part IV: Writing for Non-Linear and Interactive Media 13. Writing and Interactive Design 14. Writing for Interactive Communications (NEW CHAPTER) 15. Writing for Interactive Entertainment (NEW CHAPTER)
Part V: Anticipating Professional Issues 16. You Can Get Paid to Do This
Appendix: Script Formats Glossary of Terms Bibliography Index
商品描述(中文翻譯)
**書籍描述**
本書探討作為初學者在創作媒體內容時所面臨的基本問題,這些內容是為了被觀看而非閱讀。它將帶您從基本概念進入第一階段的實踐,透過明確的方法訓練您持續識別溝通問題,深入思考並在開始寫作之前找到解決方案。透過一系列的練習,《視覺媒體寫作》幫助您獲得撰寫有效影片、企業及訓練視頻、紀錄片、廣告、公共服務公告、電視劇及其他類型視覺敘事所需的基本技能和信心。新章節探討改編作為一個特定的劇本寫作問題。《視覺媒體寫作》還為理解互動媒體和撰寫非線性內容奠定基礎,新增章節涵蓋網路寫作、互動企業溝通、教學媒體和電子遊戲的寫作。本書將透過附帶的DVD讓您了解當前的電子寫作工具和劇本寫作軟體,該DVD提供了演示的連結,並用視頻、音頻和範本劇本豐富印刷書籍的內容。劇本與視頻片段相連,這些片段是劇本頁面上文字的產出結果。DVD透過互動的插圖詞彙表(視頻和靜態圖像)展示書中討論的劇本寫作視覺語言(鏡頭、基本攝影機運動、轉場等)。
**目錄**
第一部分:定義問題
1. 透過另一種媒介描述一種媒介
2. 描述視覺與聲音
3. 劇本發展的階段
4. 發展創意概念的七步驟
第二部分:用視覺媒體解決溝通問題
5. 廣告、公共服務公告和廣告牌
6. 企業溝通
7. 訓練、教學和教育視頻
8. 紀錄片和非虛構敘事
第三部分:用視覺媒體娛樂
9. 劇情結構與形式
10. 長篇劇本的寫作技巧
11. 改編(新章節)
12. 電視劇、情境喜劇和肥皂劇
第四部分:為非線性和互動媒體寫作
13. 寫作與互動設計
14. 互動溝通的寫作(新章節)
15. 互動娛樂的寫作(新章節)
第五部分:預見專業問題
16. 您可以為此獲得報酬
附錄:劇本格式
術語詞彙表
參考書目
索引