Writing for Visual Media, 4/e (Paperback)
暫譯: 視覺媒體寫作,第4版(平裝本)

Anthony Friedmann

  • 出版商: Focal Press
  • 出版日期: 2014-04-28
  • 售價: $2,640
  • 貴賓價: 9.5$2,508
  • 語言: 英文
  • 頁數: 472
  • 裝訂: Paperback
  • ISBN: 0415815851
  • ISBN-13: 9780415815857
  • 海外代購書籍(需單獨結帳)

商品描述

This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don’t read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script.

The new edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, saving you designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional.

Purchase of this book includes access to the companion website, www.focalpress.com/cw/friedmann (coming June 5), which provides:

  • Sample scripts and video clips of those produced scripts
  • An interactive glossary of camera shots, movements, and transitions
  • Storyboards, scripts, screenplays, and links to industry resource
  • Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.

商品描述(中文翻譯)

這本更新版的《視覺媒體寫作》將使您了解所有視覺媒體內容背後的視覺寫作本質。這種獨特的寫作方式必須通過內容製作人與觀眾進行溝通,因為觀眾並不閱讀劇本。大多數媒體內容提供了解決溝通問題的方案,這是作家在撰寫劇本之前必須學會分析和解決的。

新版本加強了創建內容和以正確語言及既定格式撰寫每種視覺媒體的方式,包括廣告和公共服務公告等商業溝通、企業溝通和培訓。對戲劇理論及娛樂敘事運作的深入探討,通過示例和對場景、劇本及故事情節的詳細分析來說明,旨在幫助作家避免典型的陷阱,釋放您的創造力。《視覺媒體寫作》將幫助您建立更好的基礎,以理解互動媒體和撰寫非線性內容,同時獲得有效與觀眾專業連結的工具。

購買本書可獲得伴隨網站的訪問權限,網址為 www.focalpress.com/cw/friedmann(將於6月5日上線),該網站提供:
- 範例劇本和這些製作劇本的視頻片段
- 鏡頭、運動和轉場的互動詞彙表
- 分鏡圖、劇本、腳本及行業資源的連結
- 教師材料,如PowerPoint講義、範本大綱和測試題庫。

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