Exploring the Hospitality Industry, 2/e (Hardcover)
暫譯: 探索餐飲業,第二版(精裝本)
John R. Walker
- 出版商: Prentice Hall
- 出版日期: 2011-01-06
- 售價: $1,140
- 語言: 英文
- 頁數: 384
- 裝訂: Paperback
- ISBN: 0135118859
- ISBN-13: 9780135118856
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商品描述
Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most--emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.
商品描述(中文翻譯)
《探索款待產業,第二版》以易讀且對話式的風格廣泛涵蓋款待產業。這本書由暢銷作家 John Walker 撰寫,與大多數書籍相比,它的理論性較低,更加關注當今構成款待產業的人員、公司和職位。除了餐廳和飯店之外,還包括活動管理、會議規劃、郵輪、主題公園、景點和娛樂等新興成長領域。這一版新增了對可持續性的關注,並包含案例研究、從業者和企業,讓讀者在探索這個不斷增長的領域的趨勢時,能夠參與其中。