E-Commerce 2010 : Business , Technology , Society, 6/e (IE-Paperback)

Kenneth C. Laudon

E-Commerce 2010 : Business , Technology , Society, 6/e (IE-Paperback)
  • 出版商: Prentice Hall
  • 出版日期: 2009-12-01
  • 定價: $1,300
  • 售價: 3.8 折 $499
  • 語言: 英文
  • 頁數: 876
  • 裝訂: Paperback
  • ISBN: 0135090784
  • ISBN-13: 9780135090787
  • 相關分類: 電子商務 E-commerce

    • 立即出貨(限量) (庫存=1)

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce

MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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這本全面且領先市場的書籍強調電子商務的三大推動力——技術變革、業務發展和社會問題，以提供一個有條理的概念框架來理解這個領域。

革命才剛剛開始；電子商務的商業模式和概念；互聯網和萬維網：電子商務基礎設施；建立一個電子商務網站；在線安全和支付系統；電子商務營銷概念；電子商務營銷溝通；電子商務中的道德、社會和政治問題；在線零售和服務；在線內容和媒體；社交網絡、拍賣和門戶網站；B2B電子商務：供應鏈管理和協作商務

市場：對於任何尋找一本最新的書籍，涵蓋電子商務的三大推動力——技術變革、業務發展和社會問題，以提供一個有條理的概念框架來理解這個領域的人來說。

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