Strategic Marketing Problems: Cases and Comments, 12/e (IE-Paperback)
Roger Kerin, Robert Peterson
- 出版商: Prentice Hall
- 出版日期: 2009-08-13
- 售價: $1,400
- 貴賓價: 9.8 折 $1,372
- 語言: 英文
- 頁數: 744
- ISBN: 0132465493
- ISBN-13: 9780132465496
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相關分類:
行銷/網路行銷 Marketing
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商品描述
Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy
