Nightly Business Report Presents Lasting Leadership: What You Can Learn from the Top 25 Business People of our Times

Description

Two of the world's leaders in business knowledge and insight come together to select and profile the 25 most influential businesspeople of the past quarter century. The team: Nightly Business Report, the US Number 1 daily TV business news program, and Knowledge@Wharton, The Wharton School's online journal of research and business analysis. The book's incisive profiles show exactly how each business leader became so influential. They teach lessons you can use to discover, refine, and nurture your own leadership style and gain powerful influence in your own career. You'll gain new insights into reknowned familiar faces such as Jack Welch, Richard Branson, and Bill Gates. But you'll also gain greater appreciation for less heralded individuals  from Mary Kay's Mary Kay Ash, to Mohammed Yunus, whose 'microlending' revolution is helping millions of poor people around the world transform themselves into entrepreneurs. No other book offers this much actionable insight into this many extraordinary business leaders.

 

Table of Contents

A Conversation with Jack Welch  xiii

Introduction  xxiii

Chapter 1       Best of the Best: Inside Andy Grove's Leadership at Intel  1

Chapter 2       Leadership and Corporate Culture  21

Chapter 3       Truth Tellers  47

Chapter 4       Identifying an Underserved Market  73

Chapter 5       Seeing the Invisible  103

Chapter 6       Using Price to Gain Competitive Advantage  131

Chapter 7       Managing the Brand  159

Chapter 8       Fast Learners  183

Chapter 9       Managing Risk  209

Chapter 10     Conclusion  237

References  243

Index  261