The E-Business (R)evolution: Living and Working in an Interconnected World, 2/e
暫譯: 電子商務（R）革命：在互聯網世界中生活與工作，第二版

Daniel Amor

The E-Business (R)evolution: Living and Working in an Interconnected World, 2/e
  • 出版商: Prentice Hall
  • 出版日期: 2001-12-24
  • 定價: $1,400
  • 售價: 5.0 折 $700
  • 語言: 英文
  • 頁數: 912
  • 裝訂: Paperback
  • ISBN: 0130670391
  • ISBN-13: 9780130670397
  • 相關分類: 電子商務 E-commerce

    • 立即出貨(限量) (庫存=4)

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The worldwide e-business bestseller...updated for the next phase of the revolution!

From strategy to tactics, technology to operations, The E-business (R)evolution is the world's #1 e-Business briefing for every executive, entrepreneur, and planner. Now, Daniel Amor has thoroughly updated this global best-seller, reflecting the seismic changes in the e-Business marketplace and showing how to profit from the lessons of the dot-com crash. Amor offers fresh insights into every facet of doing business on the Web—B2B, B2C, and beyond. Through real-world examples and business cases, you'll learn how to:

  • Strengthen the business foundations underlying your e-Business initiative
  • Tie technology to your enterprise goals
  • Architect tomorrow's robust, scalable e-Business infrastructures
  • Integrate Web-based applications, client software, middleware, and back-end systems
  • Leverage new CRM/eCRM, content management, and knowledge management technologies
  • Anticipate and plan for the impact of pervasive computing, open source, and other key trends

Daniel Amor's The E-business (R)evolution, Second Edition: it's your complete, up-to-the-minute blueprint for delivering on the promise of e-Business—and the profit.

Table of Contents

Foreword By Paolo Glisenti.
Introduction.

I. THE FOUNDATION.

1. Introduction to Internet Business.

Being Online. Defining E-Business. Reasons for Going Online. Differentiating between E-Business Categories. Using the New Paradigm of E-Business.


2. Preparing the Online Business.

Competitor Analysis on the Internet. The Fourth Channel. Paradigms in the New Economy. Return on Investment. Driving Business Process Reengineering. Designing, Developing, and Deploying the System.


3. Selecting the Technology.

Internet Networking. Exploring the IT Infrastructure. Deciding on the Enterprise Middleware. Choosing the Right Enterprise Applications. Building the E-Business Applications. Speeding up the Internet.


4. Avoiding Legal Issues.

Global Contracts. The Web Site. Encryption Algorithms. Developing a Dark Site.


5. Marketing Strategies on the Web.

Internet Marketing Technologies. Web Design. Attracting Visitors to Your Site. Virtual Societies. Localization. Promoting Your E-Business. Banner Ad Campaigning. Online Measurement. One-to-One Marketing. Direct Marketing. Choosing the Right ISP.

II. E-BUSINESS APPLICATIONS.


6. Search Engines and Portals.

Searching the Internet. The Future of Searching. Intelligent Network Agents. Portal Sites.


7. Shopping and ORM Solutions.

Online Shopping. Shopping Solutions. Implications of the New Economy. Electronic Software Distribution. Configurator Tools. Auctioning on the Internet. Operational Resources Management. Joining the Shopping and ORM Solutions.


8. Supporting E-Business Components.

Content Management Systems. Customer Relationship Management. Knowledge Management Systems.


9. Interactive Communication Experiences.

The Basics. Moderating Online Meetings. Internet Chat Solutions. Peer-to-Peer Technologies. Internet-Based Trainings.

III. INTERNET TECHNOLOGIES.


10. Comparing Web Technologies.

Finding the Right Browser. The Hypertext Markup Language. The Dynamic Web. Dynamic Server Concepts. Web Application Servers. The Extensible Markup Language. Plug-ins. JavaScript.


11. Security on the Internet.

Creating a Security Strategy. Cryptographic Tools. Applications of Cryptology. Privacy on the Internet. Fighting Virus and Hoax Virus Warnings. Conflicts in the Information Age. Client-based Security. Server-based Security.


12. Dealing with Java.

Introducing Java. Java Foundation Classes. Jini. JavaBeans. InfoBus. Resolving Possible Java Issues. Avoiding the Java Wars. The Future of Java Computing.


13. Imaging on the Internet.

Image Business. Image Concepts. The FlashPix Format. QuickTime VR. VRML. Comparing Imaging Technologies. The Future of Imaging.


14. Paying Via the NET.

The Payment Business. Fraud on the Internet. Example Business Cases. Postpaid Payment Systems. Instant-paid Payment Systems. Prepaid Payment Systems. Comparing Payment Technologies. The Future of Payment.

IV. THE PRESENT FUTURE.


15. The Open Source Community.

Information Wants to Be Free. Free Software Projects. Open Source Projects. Moving Your Company from Products to Services. Introduction to Open Hardware. Outlook into the Future.


16. Pervasive Computing.

Internet Services. Programming Models. Device-to-device Communication. Information Exchange. Service Broadcasting. The Vision. Comparison of Pervasive Computing Technologies. The Future of Pervasive Computing.


17. Beyond Pervasive Computing.

Technical Outlook on the Future. Looking into the Future of Business. The Societal Impact.


A: Glossary of E-Business Terms.
B: Example Internet Business Architecture.

The Business Idea. Marketing on the Web. Implementation of the Service. Outlook into the Future.


C: Useful Web Addresses.

Business. Comics. Computers. Fun. Hacking-Related Sites. Internet Organizations. Mailing Lists. News. Search Engines. Software Development.


D: Internationalization of Web Sites.

Introduction. Bad Habits. ISO 8859 and Unicode. ISO 639 Language Codes. International URLs.


E Dot.Com Death Analysis.

Introduction. Dot.Com Failures. Successful Examples. The Future.


Subject Index.

商品描述(中文翻譯)

全球電子商務暢銷書……為革命的下一階段更新！

從策略到戰術，從技術到運營，《電子商務（R）革命》是全球首屈一指的電子商務簡報，適合每位高管、企業家和規劃者。現在，丹尼爾·阿莫爾（Daniel Amor）已全面更新這本全球暢銷書，反映電子商務市場的劇變，並展示如何從網路泡沫破裂的教訓中獲利。阿莫爾提供了關於在網路上經營業務的各個方面的新見解——B2B、B2C及其他。透過真實案例和商業案例，您將學會如何：

- 強化您電子商務計劃的商業基礎
- 將技術與企業目標相結合
- 設計明天的穩健、可擴展的電子商務基礎設施
- 整合基於網路的應用程式、客戶端軟體、中介軟體和後端系統
- 利用新的 CRM/eCRM、內容管理和知識管理技術
- 預測並規劃普遍計算、開源及其他關鍵趨勢的影響

丹尼爾·阿莫爾的《電子商務（R）革命，第二版》：這是您實現電子商務承諾和獲利的完整、最新藍圖。

目錄
前言 由保羅·格利森提（Paolo Glisenti）撰寫。
導言。

I. 基礎
1. 網路商業介紹。
在線上。定義電子商務。上線的理由。區分電子商務類別。使用電子商務的新範式。

2. 準備在線商業。
網路上的競爭者分析。第四渠道。新經濟中的範式。投資回報率。推動業務流程再造。設計、開發和部署系統。

3. 選擇技術。
網路連接。探索 IT 基礎設施。決定企業中介軟體。選擇合適的企業應用程式。構建電子商務應用程式。加速網路。

4. 避免法律問題。
全球合約。網站。加密演算法。開發暗網站。

5. 網路上的行銷策略。
網路行銷技術。網站設計。吸引訪客到您的網站。虛擬社會。本地化。推廣您的電子商務。橫幅廣告活動。線上測量。一對一行銷。直接行銷。選擇合適的 ISP。

II. 電子商務應用
6. 搜尋引擎和入口網站。
搜尋網路。搜尋的未來。智能網路代理。入口網站。

7. 購物和 ORM 解決方案。
在線購物。購物解決方案。新經濟的影響。電子軟體分發。配置工具。網路拍賣。運營資源管理。結合購物和 ORM 解決方案。

8. 支持電子商務的組件。
內容管理系統。客戶關係管理。知識管理系統。

9. 互動通信體驗。
基礎知識。主持在線會議。網路聊天解決方案。點對點技術。基於網路的培訓。

III. 網路技術
10. 比較網路技術。
找到合適的瀏覽器。超文本標記語言。動態網路。動態伺服器概念。網路應用伺服器。可擴展標記語言。外掛程式。JavaScript。

11. 網路安全。
建立安全策略。加密工具。密碼學的應用。網路隱私。對抗病毒和虛假病毒警告。資訊時代的衝突。基於客戶端的安全。基於伺服器的安全。

12. 處理 Java。
介紹 Java。Java 基礎類。Jini。JavaBeans。InfoBus。解決可能的 Java 問題。避免 Java 戰爭。Java 計算的未來。

13. 網路上的影像。
影像商業。影像概念。FlashPix 格式。QuickTime VR。VRML。比較影像技術。影像的未來。

14. 通過網路支付。
支付商業。網路詐騙。商業案例示例。後付支付系統。即時支付系統。預付支付系統。比較支付技術。支付的未來。

IV. 當前的未來
15. 開源社區。
資訊渴望自由。自由軟體專案。開源專案。將您的公司從產品轉向服務。開放硬體介紹。未來展望。

16. 普遍計算。
網路服務。程式設計模型。設備對設備通信。資訊交換。服務廣播。願景。普遍計算技術的比較。普遍計算的未來。

17. 超越普遍計算。
對未來的技術展望。展望商業的未來。社會影響。

A: 電子商務術語詞彙表。
B: 示例網路商業架構。
商業理念。網路行銷。服務的實施。未來展望。

C: 有用的網路地址。
商業。漫畫。電腦。娛樂。駭客相關網站。網路組織。郵件列表。新聞。搜尋引擎。軟體開發。

D: 網站的國際化。
介紹。壞習慣。ISO 8859 和 Unicode。ISO 639 語言代碼。國際網址。

E: Dot.Com 死亡分析。
介紹。Dot.Com 失敗。成功案例。未來。

主題索引。

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