How to Sell Anything on Yahoo!...And Make a Fortune!
暫譯: 如何在Yahoo!上銷售任何商品...並賺取財富！

Table of contents

Foreword
Acknowledgments
Introduction
Part I: Creating a Successful Web Business
Chapter 1: Before Getting Started
Chapter 2: Elements of a Profitable Web-Based Business
Chapter 3: How Competition, Supply, and Demand Affect Your Business
Chapter 4: Niche Marketing for Success
Chapter 5: Researching and Finding Your Niche
Chapter 6: Website Designs That Sell
Chapter 7: Making the Sale
Chapter 8: Payment Systems
Chapter 9: Up-Selling and Cross-Selling
Chapter 10: Delivering the Product
Chapter 11: Bringing the Customer Back for More
Part II: Setting Up Your Yahoo Store
Chapter 12: Introducing Yahoo Merchant Solutions
Chapter 13: Getting Started
Chapter 14: Understanding the Elements of Your Store
Chapter 15: Tools to Build Your Site
Chapter 16: Creating Your Product Listings
Chapter 17: Creating and Editing Your Store Pages
Chapter 18: Creating Additional Section Pages
Chapter 19: Creating Supplementary Pages
Chapter 20: Ordering Form and Checkout Settings
Chapter 21: Testing, Troubleshooting, and Checking Your Store's Readiness
Part III: Marketing Your Store
Chapter 22: Getting Found in Search Results
Chapter 23: Pay Per Click Advertising
Chapter 24: Cross Marketing and Promotion
INDEX