Customer-Centered Design: A New Approach to Web Usability
暫譯: 以客為尊的設計：網頁可用性的新方法
Kreta Chandler, Karen Hyatt
- 出版商: Prentice Hall
- 出版日期: 2002-08-07
- 售價: $1,710
- 貴賓價: 9.5 折 $1,625
- 語言: 英文
- 頁數: 320
- 裝訂: Paperback
- ISBN: 0130479624
- ISBN-13: 9780130479624
已過版
買這商品的人也買了...
-
SQL Server 2000 設計實務$650$514 -
Digital Character Animation 2, Volume II: Advanced Techniques$2,050$1,948 -
C++ Builder 6 完全攻略$690$587 -
Designing Web Site Interface Elements$1,710$1,625 -
3ds Max 建築動畫奇蹟$750$593 -
Flash MX 2004 ActionScript 語法參考詞典$580$452 -
CCNA 認證教戰手冊 Exam 640-801 (CCNA Cisco Certified Network Associate Study Guide, 4/e)$780$616 -
Code Complete: A Practical Handbook of Software Construction, 2/e (Paperback)$2,280$2,166 -
MATLAB 程式設計－入門篇, 2/e$600$199 -
Software Factories: Assembling Applications with Patterns, Models, Frameworks, and Tools (Paperback)$1,620$1,539 -
$675LPIC 1 Exam Cram 2: Linux Professional Institute Certification Exams 101 and 102 (Paperback) -
Head First Design Patterns (Paperback)$2,550$2,423 -
Linux 指令詳解辭典$650$514 -
Sniffer Pro 網路最佳化與故障排除手冊$580$452 -
Java 2 全方位學習(J2SE 5.0 增修版)$750$593 -
Head First Servlets & JSP：SCWCD 專業認證指南 (Head First Servlets & JSP)$880$748 -
Java 2 徹底研究 (Java: The Complete Reference, J2SE, 5/e)$990$842 -
敏捷軟體開發：原則、樣式及實務 (Agile Software Development: Principles, Patterns, and Practices)$780$616 -
如何通過 Linux 認證─LPI應試教戰手冊 2006
$680$578 -
深入淺出 Java 程式設計, 2/e (Head First Java, 2/e)$880$695 -
Linux Kernel 完全剖析$750$585 -
專業 Java 整合開發工具 Eclipse 3 (Professional Eclipse 3 for Java Developers)$560$442 -
iPhone 創意程式設計家, 2/e (適用 SDK 3、SDK 4)$530$419 -
Linux 裝置驅動程式之開發詳解$780$616 -
Joomla 1.5 架站 123 ：圖解入門很簡單$480$379
商品描述
This book is a practical guide to understanding the web page design and usability factors needed for the eShelf - the online store shelf. In this book, the authors bring their unique knowledge and insight to help you learn how to create a conceptual framework for your web design that is targeted to the individual consumer and the basic rules of managing the customer relationship.
Table of Contents
Foreword.
Preface.
About the Authors.
I. CUSTOMER-CENTERED DESIGN.
1. New Rules of Engagement.
2. Walking a Mile in the Customer's Shoes.
II. RETAIL, CATALOG, AND ONLINE STORES.
3. Retailing Secrets: Tips from the Pros.
4. Catalog Marketing:
Taking the Best and Leaving the Rest.
5. Anatomy of the e-Shelf.
III. TOOLS AND RULES FOR WINNING WEBSITES.
6. Designing Intuitive Online Customer Shopping Models.
7. Winning
Webstores.
IV. CASE STUDIES AND THE FUTURE.
8. Case Studies.
9. The Future: The Not-So-Final Frontier.
Glossary.
References.
Index.
商品描述(中文翻譯)
這本書是一本實用指南，幫助讀者理解網頁設計和可用性因素，這些因素對於電子貨架（eShelf）— 在線商店的貨架至關重要。在本書中，作者運用他們獨特的知識和見解，幫助您學習如何為您的網頁設計創建一個針對個別消費者的概念框架，以及管理客戶關係的基本規則。
目錄
前言。
序言。
關於作者。
I. 以客戶為中心的設計。
1. 新的互動規則。
2. 站在客戶的立場思考。
II. 零售、目錄和在線商店。
3. 零售秘密：專家的建議。
4. 目錄行銷：取其精華，去其糟粕。
5. 電子貨架的構造。
III. 贏得網站的工具和規則。
6. 設計直觀的在線客戶購物模型。
7. 成功的網店。
IV. 案例研究與未來。
8. 案例研究。
9. 未來：不那麼終極的邊界。
術語表。
參考文獻。
索引。
